top of page
The Communiqué News

“Through ‘Ayushmaan’ I wanted to address the social stigma and discrimination associated with HIV patients”: Director Jacob Varghese. “Ayushmaan is a stirring take on the journey of two 14 year old HIV positive under privileged boys from rural India, who takes up a liking towards running marathons to steer through all the social stigma and discrimination that exists in the society against HIV patients and there by spread positive change and hope around them”, said Director of the film Jacob Varghese.

Sharing about the inspiration behind making the documentary the director said, “ the boys and their sheer motivation to never give up in life has in turn motivated and inspired me as well. They stopped complaining about the agony they are in, instead took up a challenge and won hearts.”

Throwing light on the journey which took almost 6 years to finish, Jacob Varghese said he came across the boys, Babu and Manik, who were 12 years old then at an orphanage designated for HIV positive children. “One among them was abandoned at birth and other was fighting to overcome his fears in connection with his family and of the future .When I met them, who are born as HIV positive with no fault of theirs, the first thought that struck me was how will they lead their life, how will they survive and how long they will be alive,” he said adding, “We don’t have answers to this questions.”

But to his great surprise these boys had shown great courage and resolve to fight for themselves by doing what they like the most, i.e., running, said the director. According to him, the boys who took baby steps in their pursuit to excel in the larger goal, opted for 10 kilometre running first and later on graduated to doing half marathon, which is of 21 km of distance.

Sharing the nuances of canvassing their journey, Varghese said they started on a small scale. “As we set on sail with the flow, I started growing with them too and their mission took them to 5 continents and 12 countries. I simply followed them and documented their life,” he said.

When asked about the physical health of the boys which plays a critical role in their goal, the director has this to say: “Taking up sports acted as medium in building confidence and stamina for them. But above all it is acting as a catalyst in helping them to overcome the stigmas associated with the disease. It is also helping them in a very positive way in terms of right nutrition and work out as well. ”

Asserting that the psychological aspects of the stigma causes far larger consequences than the physical ones posed by the disease, Varghese said the psychological side is highly demanding since they are growing with the fact that their families have abandoned them for no fault of theirs.

Specifying how the societal stigma and discrimination associated with the disease is taking away even the little joys of life from them and how misinformation plays an imperative role in doing so, Varghese said there is lack of right information about diseases like HIV, leprosy which raises a wall in front of these people to experience life in its full form and even deprive them of them the rightful things. “

Detailing the transformation of the boys whose story became the greatest journey of hope, Varghese said the boys are a role model for other kids of similar stature in their orphanage and exuded confidence that the boys will keep on running till their last breath as the greatest inspiration to many.

Director Jacob Varghese is an award-winning Indian film director, producer, and writer known for his sensible, commercially successful and high value cinematic entertainment in the Kannada film industry. Varghese who is often inclined towards making movies on subjects that leave a lasting impression on him by touching his heart, said the subject and the personality you are following are the only motivations for him to make such films.

“You can’t even recover the money you have spent on such films and there are no avenues to showcase them as well except festivals,” he asserted and said the story of Babu and Manik is real, so I wanted to give real facts. Thus I made it as a documentary.”

Ayushmaan was screened under Indian Panorama Non-feature category at the 53rd International Film Festival of India in Goa.






Swati Bhat from IFFI Campus


On Thursday, Rishabh attended an interactive session at the 53rd International Film Festival of India.


From talking about 'Kantara' success to how he entered into film industry and concept of pan-Indian films, the actor-director talked about several topics during the session. According to Rishabh, films today are crossing the language barrier. He added that Indian cinema is presented in different languages and if the content connects with audience, the movie will be accepted as an All-Indian movie. He said that he believed in the mantra if a movie is more local and rooted, then it has a greater universal appeal.

He stated that the regional cinemas in the late 90s had influence of western movies. However, today they are incorporating local culture and diversity has given them the much-needed vibrancy and vividity which has been accepted by audience. To support his views, he added that people across India have accepted Kantara despite the language barrier, this is because the audience could connect well with the content.

Helmed by Rishab, 'Kantara' was released on September 30 and got a massive response from the audience for its storyline and amazing visuals. Set in the fictional village of Dakshina Kannada, Kantara follows the character of Rishabh, who is playing a Kambala champion, who has a faceoff with an upright Forest Range officer.



“Screenplay writing for an animation series is very crucial.The written language used in books is very different from the screenplay language, they need specific crew to transliterate in case of adopting a comic book or any other story’’, said Dr. Christian Jezdic, CEO of beQ Entertainment while addressing a masterclass on ‘How to Pitch your Animation IP’ on the sidelines of the 53rd International Film Festival of India (IFFI) on 25th November,22


Swati Bhat

Dr. Jezdic informed that the cost of making an animation show is very high. A 26-minute animation show may cost 7-10 million dollars. Finding of producers, directors, colorist, screen-players is important. But having an original idea is of utmost importance.

Highlighting the evolution of Video games, VFX, Animation industry from the 90s, Dr. Jezdic said, the growth is remarkable and it is replacing the traditional industry not only in Europe and US, but also in India. “I used to come to India with different companies in 90s. Now we are actively working with many companies in India, at Pune, Bangalore, Kolkata, Delhi etc.”, he said.

Here are some of Dr. Christian Jezdic’s suggestions for the newcomers on pitching animation series’ ideas to potential financiers, producers, broadcasters and other stakeholders.

  • The best way to make an animation TV series is to have an original idea.

  • To whom to pitch your animation IPs? - Festival or specific markets. In Europe, there in cartoon forum where more than a thousand producers and broadcasters go to pitch their projects. So, first meet any broadcaster or even YouTube

  • Choose your setup. Avoid reading from a written material to the potential financier if you can. Find your way to remember the topics.

  • Essential elements for a pitch

  • Summarise your concept in three rows: Concept, Characters, Universe

  • Show a Trailer which is short and well made

  • Introduce your characters in the trailer

  • Have a storyline to prove that you know the story

  • Read out your storyline while pitching – show what you have in mind

  • Think of a Design/Style as one idea can be made in infinite ways

  • Know the budget required for implementing the work

  • Think of your team & partners from before-hand.


bottom of page