Nizamabad, Aug 12: PVR Cinemas, the largest cinema exhibition company in India, on Friday announced the launch of its first multiplex at Venu mall in Nizamabad of Telangana
Swati Bhat
The newly opened four-screen property is integrated with best-in-class theatrical solutions and a host of personalized hospitality services to offer an immersive and seamless cinematic experience, the company said in a release here. With this launch, PVR Cinemas consolidated its foothold in Telangana with 71 screens in 13 properties and 299 screens across 49 properties in South. The new property has a total seating capacity of 1212 audiences and marks the entry of the first National multiplex chain in Nizamabad. The 4-screen property is equipped with cutting-edge cinematic technologies including 2K projectors, Next-Gen 3D screens and Dolby Atmos sound. Speaking on the launch, Mr Sanjeev Kumar Bijli, Joint Managing Director, PVR Limited, said, “South has a strong base for movie culture and there is great scope for expansion in the backdrop of a vibrant film industry. Our entry in Nizamabad is aligned to the company’s strategy to increase its presence in Tier-2 and Tier-3 cities to provide the local population access to best in class entertainment facilities and an enhanced movie going experience.” ‘The new multiplex will be the first theatre in the city to feature recliners in all auditoriums along with Dolby Atmos immersive sound experience. We are certain patrons will enjoy the superlative hospitality of PVR.’’ said Mr. Gautam Dutta, CEO, PVR Limited. There is a strong impetus on screen addition in PVR as it plans to add 120-125 screens in FY'23.