top of page
2 min read

Metaverse fashion brand Blueberry Entertainment completes all-female senior leadership

Metaverse fashion label Blueberry Entertainment has joined the ranks of an all-female leadership team after appointing Katherine Manuel as Chief Operating Officer and Emily Eitches as Head of Business Development.


Swati Bhat

Blueberry is one of the companies pioneering the digital fashion market, having sold over 20 million digital wearables and created over 10,000 styles of digital SKUs. The company is already live on multiple metaverse platforms and is actively expanding its brand and community to other web2 and web3 metaverses.

The increasing number of fashion companies directing marketing spend and skills to capitalize on the metaverse market could lead to customer demand surpassing 55 billion dollars by 2030, Deloitte insights stated.

Mishi McDuff, CEO and founder Blueberry Entertainment, commented: "I'm incredibly excited to welcome both Katherine and Emily as we complete our all-female senior leadership team. Both additions bring a wealth of knowledge and experience as Blueberry continues to showcase what digital fashion can offer to the world. The future of fashion is digital, with accessible and sustainable fashion playing a central role in our offering. I have no doubt that Katherine and Emily will add another brilliant dimension to the work we’re already doing at Blueberry.

Katherine Manuel, Chief Operating Officer at Blueberry comments: “It is a really exciting time for Blueberry Entertainment, and innovation more broadly. Metaverses open up new frontiers for creators in ways that we have yet to experience. Working with a business, and a team, committed to building and enabling healthy and prosperous communities in these new spaces is an enormous opportunity for me individually, and for Blueberry in its market leading position.”

Emily Eitches, Head Of Business Development at Blueberry comments: “I am thrilled to have joined such a strong female leadership team and to have the opportunity to help Blueberry define the rapidly changing digital fashion industry.”


1 min read

Soho House launches skincare line for members

Membership platform Soho House has launched a new genderless skincare line for its members, with technical formulations rooted in science.


Swati Bhat

A total of 11 products make up the Soho Skin collection, including a cream cleanser, serum, face cream and lip balm, each of which can currently be used in Soho House bedrooms and purchased from June, with a wider launch set to drop in October.

All formulas are vegan, cruelty and silicone-free and made in the UK, the organisation said in a release, designed using feedback from its members and developed together with a British cosmetic scientist.

The core formulation used throughout several of the products, called The Soho Skin Concentrate, aims to restore energy and regenerate skin structure, utilising glycogen, pistacia lentiscus gum and lactococcus ferment lysate to achieve this goal.

According to the global creative group, the products have been created in line with the values and livelihoods of its members, offering them a simple routine for their modern lifestyle.


1 min read

Louis Vuitton’s Nike ‘Air Force 1’ collaboration on display in New York exhibition

New York (USA), June 06: An exhibition dedicated to Louis Vuitton’s collaboration with Nike has opened in New York, displaying a collection of 47 customised Nike ‘Air Force 1’ styles by the luxury fashion house’s late creative director, Virgil Abloh.


Swati Bhat

Running through to the end of May, the public exhibition features some of the beloved designer’s last works, with each of the sneakers on display designed by Abloh and assembled at Louis Vuitton’s manufacturing facility in Venice.

Alongside the signature Nike swoosh and Louis Vuitton monogram, many of the sneaker styles also feature personal details of the designer, including the Ghana flag, a nod to Abloh’s heritage.

Abloh, who passed away in November at the age of 41, was considered a barrier-breaking figure in fashion, known for his vision on streetwear and his unique approach to luxury.

The exhibition follows a recent auction by Sotheby’s which raised 25 million dollars from the sale of around 200 sneakers from the collaboration, with funds going towards a scholarship fund for aspiring designers.



bottom of page