L’Oréal debuts virtual makeup and hair for avatars in Ready Player Me

Beauty giant L’Oréal has revealed a new partnership with cross-game avatar platform Ready Player Me, which will allow a selection of its makeup and hair styles to become available in the platform’s avatar creation programme.

Swati Bhat

Two of the group’s brands, Maybelline New York and L’Oréal Professional, will premier exclusive looks through the platform, which enables the styles to be used on avatars in over 4,000 metaverse-based platforms and apps.

Speaking on the partnership, Asmita Dubey, chief digital and marketing officer of the L’Oréal Group, said: “We believe that the future of beauty will be physical, digital and virtual.

“Our brands are creating new, immersive and virtual experiences using virtual spaces, in-game customised experiences, in-virtual world advertising and virtual ambassadors and influencers. We are very excited to lay the foundations for the future of beauty on Web3 and the metaverse.”

Co-designed by 3D designer and developer, Even Rochette, and a selection of renowned makeup and hairstylists, five Maybelline makeup looks and five L’Oréal-inspired hairstyles will be launched for the metaverse.

In a release, the company said each style aims to encourage users to express their virtual selves creatively, and push boundaries in the digital world.

Camille Kroely, chief metaverse3 officer for the group added: “This partnership allows us to better understand the appetite for virtual beauty amongst consumers and elevate beauty experiences.

“With more than three billion global gamers, our approach is to explore new beauty codes, while making the experience more accessible and inclusive.

“Through creativity, technology and L’Oréal’s beauty expertise, we aim to offer a space for self-expression that reflects the diversity of our world beyond ‘physical’.”

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Metaverse fashion market to grow 6.61 billion dollars, led by brands entering digital platforms

A new report by Technavio has suggested that the global metaverse in fashion market size is expected to grow by 6.61 billion dollars from 2021 to 2026, accelerating at a compound annual growth rate (CAGR) of 36.47 percent.

Swati Bhat

The market research firm said that the rise comes as growing numbers of fashion brands enter metaverse platforms, alongside a rising popularity in non-fungible tokens (NFTs) and an increase in augmented reality (AR) and virtual reality (VR) initiatives.

Technavio added that its growth will be further bolstered by the demand for highly personalised digital experiences, with the metaverse building on this concept by enabling users to explore and communicate within platforms.

Further related incentives, such as the creation of customised goods, are additionally enhancing the presence of the market.

However, the report noted that, currently, the market is fragmented, with several players occupying much of the market share, such as Adidas and Alibaba.

It also highlighted that concerns surrounding privacy and security within the sector, as well as legal challenges and limited market penetration in adult consumers, could hinder its initial growth.

In terms of geographical markets, the report stated that North America will account for 38 percent of the sector’s growth during the forecast period, with the US being a key player in the region.

Technovia said this growth is attributable to the presence of key vendors and investors and the adoption of applications, among other elements.

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Will Rocketize Token be the next meme coin to rise above significant cryptocurrencies?

New Delhi [India], November 6 (ATK): The cryptocurrency market is not everyone's cup of tea due to the ever-changing market trends. As of Nov 2022, crypto is in a bear market which doesn't seem to end soon enough. This article explains three crypto projects suitable for any trader. We will discuss Toncoin (TON) and Chain (XCN) first as they are two of the many significant crypto tokens in this financial market. Then we'll move on to the new Rocketize Token (JATO) with unique features, ready to take off.

Toncoin (TON) - Resolving Scalability Problems Faced By Different Ecosystems Scalability is one of the central issues faced by businesses and blockchains alike. As more people enter the crypto market, the number of transactions increases, so a network expansion is necessary. Toncoin (TON) recognized this problem and came up with a scalable solution. TON is the utility token of this ecosystem and is abbreviated as The Open Network. It allows for lightning-fast transactions at a very minimal cost. Toncoin (TON) also boosts decentralized storage, instant payments, and much more. TON also links the blockchain networks into one, allowing for easy and low-cost exchange. TON currently ranks in the top 40 tokens but is dependent on market cap, which is over USD 1.5bn. Its ATH was achieved last year at USD 5.84 and is trading around USD 1.5 at the time of writing. Chain (XCN) - Providing ASolid Blockchain Infrastructure To Businesses Chain (XCN) is an enterprise-grade blockchain project which identifies critical issues in the crypto-verse and decides to address them. The digital currency financial market lacked a financial system and a solid infrastructure. XCN uses a decentralized cloud network to provide access to the blockchain network on demand and NFT as a service. It wants large-scale businesses to adopt blockchain via different tools. Chain (XCN) also provides a clear guideline for new users by eliminating technical boundaries. Cloud computing has always been centralized, causing issues as those companies have the upper hand in changing the prices and features. But now, XCN is proving to be a viable and cost-effective alternative. There are a plethora of features offered by XCN that you can read on the web. Rocketize Token (JATO) - One Small Step For Man, One Giant Leap For The Community Rocketize Token (JATO) is a decentralized platform dependent on its community. As its whitepaper states, there are no teams allocated to the project as thousands of developers are volunteering to make this project a huge success. There isn't a developer wallet, as everything belongs to its Atomic Nation (Community). JATO has a supply of 1 trillion tokens, with 30 per cent being sold in the presale. Rocketize Token (JATO) will be introducing smart contracts, dApps for mobile, and business development in the DeFi ecosystem. There will also be an NFT minting event with many more planned by its team. JATO, not just metaphorically, will practically travel the space to introduce blockchain technologies in the earth's surroundings and discover new territories. More about it on the whitepapers.

Want To Pre-Purchase JATO Coins?

JATO is quickly climbing the presale stairs as it has already accumulated over USD 70k in a short period. At the moment, with 1 USDT, you can get 118,399.24 JATO tokens. You should have Metamask or Wallet Connect to buy these tokens and ensure that there are funds inside it.

Now connect your wallet with the presale page and exchange the number of tokens you want to buy. Toncoin (TON) and Chain (XCN) are already in the top 50 as they are providing viable solutions for ever growing problems on the blockchain. Rocketize Token (JATO) aims to become the largest meme coin with its use cases and future programs. Do you want rewards for buying JATO? Surprisingly, JATO offers a 4 per cent to 8 per cent bonus during the various stages of the presale. You can also get an additional 20 per cent to 45 per cent reward by buying USD 1000 to USD 2500 worth of JATO coins.

As well as 60 per cent more tokens if you purchase within 30 minutes after the wallet connects.

This story has been provided by ATK. TC will not be responsible in any way for the content in this article. (ATK)

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