Leading UK Record Label Perfect Havoc Release 5th Year Anniversary NFT Collection

Perfect Havoc has launched a new NFT project on leading NFT marketplace OpenSea that celebrates its anniversary and five years of the leading UK dance music label.

The NFT collection, created in collaboration with music industry creative lab Synthetic Artists, sees the release of a series of unique digital artworks based on themed iterations of Perfect Havoc’s graphical logo, originally designed by Pure Evil when the company began.

The project, designed by Mike Whitaker and Steve Milbourne (previously Creative Director at Sony Music UK and winner of the Media Guardian Innovation Award - Advertising for campaigns for AC/DC and Kasabian) will comprise of one unique design representing each day of Perfect Havoc’s existence, charting key release dates and world events throughout that time.

The project begins with the launch of the Year 1 collection representing the year 2016 and contains 366 unique designs. Eventually the full five collections will contain 1,827 unique NFTs.

“It’s great to collaborate with Perfect Havoc on the first stage of their pathway into NFTs, web 3 and the metaverse,” says Steve Milbourne. “Over the release of five collections we’ll see the NFTs moving from 2D graphic designs to fully animated 3D renders with unique music composed by Perfect Havoc producers. It’s a great way to be part of the journey of this special label.”

Additionally, Perfect Havoc will donate 20% of income as well future income from creator fees to Nordoff Robbins, a charity which uses the power of music to connect with children and adults affected by mental health issues, life-limiting illness such as dementia, learning disabilities including autism, and physical disability.

Robert Davies, co-founder of Perfect Havoc said, “We are excited to be launching and partnering with Synthetic Artists on this new NFT project. Our long-term mission is to create new ways for our label and artists to be discovered as well as creating a community that will join us in our journey into all things Web 3.0 and beyond. We also pledge to use this new space and technology as a way of reinvesting into our industry and community projects, starting with Nordoff Robbins.”

A road map sets out the timeline for the development of further benefits of the NFTs, including exclusive early access to music, pre-sale access to event tickets and VIP experiences at Perfect Havoc nights in Ibiza, the UK and more. The project road map version 1.0 is available publicly on perfecthavoc.com

In phase two, NFT owners will gain access to the Perfect Havoc Discord group where they can engage with the label and other collectors in a wide range of activities.

The long-term ambition for Perfect Havoc is to have a Metaverse presence where fans and music producers alike can interact with label staff, pitch music and listen to new releases and engage in virtual activities.

Perfect Havoc was founded by Adam Griffin and Robert Davies and in a short time has become one of the leading independent dance labels in the UK dance and house music scene.

The label has been responsible for breaking and championing global talent early on such as Joel Corry, PS1, Karen Harding, Oliver Nelson, Tobtok, Camden Cox, Parx, and Just Kiddin to name a few. It has generated over five billion streams globally and achieved five Top 10 UK platinum records and a Top 20, including Joel Corry’s ‘Head & Heart’ which spent six consecutive weeks at No.1 in the UK in 2020 and was crowned the biggest dance record of 2020 by the Official Charts Company.

This year Perfect Havoc launched its own night in Ibiza, WNDRLND Presents: Perfect Havoc at Eden on June 18th, July 30th and September 3rd.

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Sephora relaunches virtual gaming experience, Sephoria

Beauty retailer Sephora has announced its virtual gaming experience, Sephoria, will be returning, once again allowing users to explore its brand through an online world.

Swati Bhat

Set to take place September 18, the ‘Sephoria: Virtual House of Beauty’ event will provide the option to explore an interactive beauty house, with multiple rooms that highlight the retailer’s product assortment and the 35 plus brands that will be participating.

Rooms include a greeting area with information on the event, a theatre displaying the most popular products and a space highlighting BIPOC and Latin-owned beauty brands.

During the new activation, visitors will be introduced to a new point-earn platform, through which they can play games and build up points to win prizes.

Additionally, attendees can also engage with the brand’s founders, Sephora experts and other content creators through live-chat features.

It follows on from Sephora’s virtual event last year, albeit with advanced features and a wider audience range.

This year will see the programme become available globally for the first time, with customers based in the US, Canada, France, Spain and Italy now able to take part in the experience.

Those registered in the US can further apply to purchase a curated ‘Experience Kit’ that will include a selection of beauty products from participating brands.

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Metaverse technology becomes a key component in global business

Tokyo [Japan], August 11: Developing Metaverse, an embodied virtual-reality experience, has become a key component in global business. 3D virtual spaces for businesses are reforming enterprises along with achieving a milestone in Artificial Intelligence with each passing day.

Swati Bhat

This is a virtual space that recreates major tourist attractions in Tokyo, Japan. Users can freely walk around places like Akihabara, which is known as an electronic town, and an old traditional shrine, along with enjoying the scenery and shopping. An Official of Dai Nippon Printing, Katsotoshi Hamazaki said, "We believe that metaverse space is valuable only when the real world and the metaverse world are combined.

To virtualize, we use 32 methods. Using DMAP to build a city and build facilities, we use laser-survey and transform its data to CG for each building. Now we are digitising old paintings. In the future, we will target museums and world heritage." He said that it is a virtual space where users can participate as crew members of the International Space Station. "With the cooperation of JAXA, "The Japan Aerospace Exploration Agency," users can enjoy a real-time view by connecting to the real-time location of the space station," Hamazaki added. Masayoshi Boku of Bascule said, "The International Space Station orbits the Earth in about 90 minutes. You can feel where you are flying while watching the International Space Station, so you can enjoy sunrise and sunset scenes all over the world, connecting the spectacular view from space.

Boku said that a metaverse is actually connected to reality and can create fantasy and various worlds. The most attractive places are well known, but they are difficult to move to. "Every person goes to space together only in the virtual world. In its circumstances, young and senior, man and woman, everyone can go there. That is a very fantastic world. Using Metaverse, we would like to produce an envious place for everyone and provide an envious experience," he said. Since the invention of the internet and Social Networking Services (SNS), the invention and upgradations of Metaverse technologies are attracting investments and users from around the world.

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