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Los Angeles [USA], June 22: Warner Bros. Consumer Products has signed a three-year dog apparel and accessories licensing agreement in greater Asia with Kanine Pets World Limited, a subsidiary of Kanine Group.
Swati Bhat
Pic Courtesy: WB reference image
The deal will see Kanine designing, producing and distributing products for dogs including apparel, accessories and toys featuring the properties of ‘DC League of Super-Pets,’ Looney Tunes and Tom and Jerry.
Samuel Wong, chief executive and chief financial officer at Kanine Group, said in a statement: "We’re so thrilled to bring the amazing world of ‘DC League of Super-Pets’, Looney Tunes and Tom and Jerry to the dog category and onto Kanine.com. We believe there’s so much fun and imagination from these world class properties that every one of our furry friends can be a superhero and share in our dream of the ‘Pets Ecosphere, Redefined.’
“Kanine’s extension into the character landscape is one further step towards our goal to be the most relevant platform for premium dog products globally.”
The debut collection will launch in August 2022 to coincide with Warner Bros. Pictures’ releasing the ‘DC League of Super-Pets’ film in cinemas. The products will be available in the greater Asia region on kanine.com, as well as in selected department stores and pet stores.
Sean Coxall, chief marketing officer at Kanine Group, added: “It’s very exciting to partner with Warner Bros. Consumer Products and be able to create incredible new character merchandise for dogs. This is a very important segment for dogs and it’s important that Kanine can offer something for everyone on its platform. We have some amazing character launches planned for the next 12 months starting with the ‘DC League of Super-Pets’.”
In recent months, Kanine Group has signed licensing agreements with fashion brands including Hugo Boss and Tommy Hilfiger to launch branded dog apparel and accessories.
Meta is launching an Avatar Store on Facebook, Instagram and Messenger. The store will launch to include digital clothes from Balenciaga, Prada and Thom Browne, as was announced by Mark Zuckerberg on Twitter. The Facebook founder and Instagram Fashion Director Eva Chen were pictured as avatars in several looks from each designer.
Swati Bhat
Pic Courtesy: Meta Store
Early in May Mr. Zuckerberg was photographed in Italy in the company of some of Italy’s leading luxury industry figures, presumably to foster new partnership and growth drivers to the metaverse. Meta is betting heavily on future connections in 3D.
Shopping in the Metaverse
Mr. Zuckerberg describes the clothing store as a place to dress users' Meta Avatars, focusing on providing the tools for people to be able to digitally express themselves through fashion, "and getting that right in the Metaverse is important", Zuckerberg iterated.
Prada, Balenciaga, Thom Browne are the first three luxury brands joining the store, which Ms. Chen says will also be a place for emerging designers and creatives, allowing users to freely express their Meta identities. Zuckerberg said soon anybody can create digital collections, all that is needed is a computer and an imagination.
Currently digital clothes are not yet available in Meta’s store, which the social media giant says will launch soon. While there has been no information released on the marketplace in terms of costs and how brands and companies can maximise this new revenue stream, Meta also stated it would offer a selections of free avatar clothes.
Digital fashion for Web3 has seen a slew of streetwear and luxury companies partner with technology providers to create immersive experiences and unique products for the metaverse. Balenciaga introduced Skins for gaming platform Fortnight last year and Gucci’s latest Roblox collab, Gucci Town, allows users to visit a virtual store.
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