Lyst Index: Gucci reclaims top spot, Diesel 1DR bag named hottest women’s item

July 29: Italian luxury label Gucci has stepped past Spanish rival Balenciaga to be named the hottest brand on the planet in the second quarter of the year, according to the latest Lyst Index.

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Gucci x Adidas | Credit: Carlijn Jacobs

The index, created by fashion search platform Lyst, examines more than eight million items and rates them by volume of social media mentions, searches, page views, interactions, and sales in the Lyst app.

Gucci came out on top in a quarter that saw the Kering-owned label present its “Cosmogonie” Resort ‘23 collection in Puglia, Italy, as well as unveil a collab with Harry Styles, and drop its Gucci x Adidas collection.

Searches of the Italian label surged by 286 percent in the 48 hours following the launch of its collab with Adidas in June.

Balenciaga, which last quarter topped the Lyst Index, was pushed back into second place in Q2, a quarter that saw the label present its SS23 collection at the New York Stock Exchange, and release its second drop in collaboration with Yeezy and Gap.

Italy’s Prada moved up one spot to third place. The label presented its SS23 menswear collection in Milan during the quarter, and teamed up with Cassisus Hirst on a limited edition sneaker collab.

Hottest products from Q2 2022

The following 17 hottest brands in the top 20 were Valentino, Louis Vuitton, Dior, Miu Miu, Fendi, Diesel, Burberry, Versace, Nike, Adidas, Loewe, Dolce & Gabbana, Saint Laurent, Bottega Veneta, Moncler, Off White, and Jacquemus.

Breaking it down by products, the Diesel 1DR bag was the hottest women’s item, followed by the Adidas x Gucci Gazelle sneaker, the Jean Paul Gaultier x Lotta Volkova naked dress, the Balenciaga Le Cagole small shoulder bag, and Jaded London Tech cargo trousers.

In menswear, the Adidas Originals x Wales Bonner Samba sneaker took the top spot, followed by the Birkenstock Boston suede clogs, the Yeezy Gap engineered by Balenciaga Dove hoodie, the Gucci 1953 Horsebit loafers, and Levi's 469 loose fit denim shorts.

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Gucci marks 50 years of Swiss watchmaking with High Watchmaking collection

Geneva [Switzerland], May 11: After half a century of timeless luxury and craftsmanship, Gucci unveiled its second High Watchmaking collection on 30 March 2022 at the Gucci Wonderland event in Geneva, Switzerland

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Pic Courtesy: gucci.com

Fusing technological brilliance with the artistic innovation that is synonymous with the House of Gucci, the watches are statements that define time itself. To mark the occasion, Gucci has launched three new models as successors to the 2021 debut collection.

The second ‘High Watchmaking’ collection marks the golden anniversary of Gucci Swiss Timepieces, which were first introduced in 1972 in La Chaux-de-Fonds.

While the first High Watchmaking collection debuted in 2021, this year’s fairground-inspired event saw the new collection that is precious, sophisticated and bears the signature Gucci style in all its forms.

Describing the event, Gucci’s website says, “The atmosphere of this kaleidoscopic collection is inspired by a magical fairground, where refined watchmaking styles appear alongside rainbow-like gems and celestial wonders. Entering this enchanted universe is like immersing into a thrilling series of roller-coaster rides.”

The new collection depicts the classic blend of Italian style and Swiss design from the ’50s to the ’90s. Along with additions to the existing G-Timeless Dancing Bees and Grip Sapphire collections, three new timepieces have been introduced — GUCCI 25H Skeleton Tourbillon, G-Timeless Planetarium and G-Timeless Moonlight.

Pic Courtesy: gucci.com

The GUCCI 25H Skeleton Tourbillon is all about redefining the signature Gucci timepiece style and highlighting the brand’s aesthetic codes. Featuring a see-through dial and an eight mm thick case, the watch gives the “illusion of floating mechanics above the bridges at the base of the dial.”

Rendering a sense of layering and dimension, the skeleton hands uplift the overall style of the timepiece. When paired with the flying tourbillon at 6 o’clock, it becomes a statement of sporty luxury and sophistication, a Gucci trademark.

Twelve gemstones encircle the dial like a halo in the G-Timeless Planetarium. The website says, “The gem-set wheel is activated through a button, rotating around the dial in a gala of light.” The technical finesse of the arrow-shaped hours and minutes hands accentuates the elegant charm of the timepiece.

With a dial that reflects the ever-changing phases of the moon and imbibes the essence of its unvarying beauty, the G-Timeless Moonlight timepiece shows the celestial body that “starts its journey from a gleaming silver crescent to evolve into a pearlescent whole,” the website states. Modelled around another ever-lasting creation, Gucci calibre GGV838.MP, this watch follows the 29.5-day lunar month. Its sheer technical expertise requires the watch to be adjusted every 360 years.

If you are a fan of retro fashion, the Grip Sapphire is the timepiece that will appeal to you the most. The elegant Jump Hour watch is made with sapphire crystals and features contrasting coloured glass on the minutes and hour windows.

The House’s website mentions that two mint-green Grip variants have been added to the collection, each comes with a transparent caseback. While the first watch has two laser-cut turquoise hours and minutes discs, the other one features mauve-pink discs. Each design comes with a matching transparent rubber strap and sapphire crown.

Fashioned along the lines of Gucci’s eclectic spirit, the G-Timeless Dancing Bees timepiece brings together High Watchmaking technology and a nature-inspired jewellery design. Twelve bees swarm a mother-of-pearl dial and shimmer with every wrist movement. The exquisite design also features two rare opals, forming a rectangular brick-like chevron pattern on the dial.

The High Watchmaking collection is housed in Gucci’s first dedicated boutique at Place Vendôme, Paris where you can check it out by appointment.

(Main and feature image credit: Gucci.com)

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