Vijay Deverakonda faces '#BoycottLigerMovie'.Bollywood fans are waiting for Vijay's reaction on it

Mumbai [India], August 20: Seems like the boycott Bollywood movement has found resonance in the Southern film industry with the Vijay Deverakonda starrer 'Liger' becoming the latest target of the trend. Vijay's new fans from Bollywood would sure like to know Vijay's reaction on it.

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Backed by Karan Johar's Dharma Productions, directed by Puri Jagannadh and also starring Ananya Panday in the lead, the upcoming sports drama is all set to release on August 25. However, even before that,'#BoycottLigerMovie' started trending on Twitter.

Various reasons are being cited by the netizens calling for the 'Liger' ban. Mainly, those who are boycotting the Telugu film is because of Karan Johar's involvement in it.

One user wrote, "I will boycott the movie. You shouldn't be associated with KJO or any other from Bullywood. #BoycottLigerMovie #BoycottLiger #BoycottBollywood #BoycottbollywoodForever #BoycottbollywoodCompletely"

Another one shared, "Dear vijay U don't know why people boycott. Because the bollywood always disrespect our culture and the bollywood actor always give statements which can hurt people. A person call himself star because of people's. #BoycottLigerMovie"

A third person wrote, "#BoycottLigerMovie Whoever will try to protect this shitty URDUWOOD will be straight away sent to the list of BOYCOTT ! we are not here to do CHARITY to their families ,we want GOOD CONTENT and NATIONALISTIC movies !!" This is yet another movie after 'Lal Singh Chhadha', 'Raksha Bandhan', 'Dobaaraa' and the yet-to-be-released 'Pathaan', which the netizens have given a call to boycott citing various reasons.

Speaking about 'Liger', after multiple delays due to COVID-19, the makers are currently promoting the film in full swing. Dharma Productions unveiled the film's trailer and songs, both of which gathered positive feedback from the audience. The film marks Vijay's debut in Hindi cinema and Ananya's first multi-lingual film.

However, both the industries has been always appreciated each other's work, technicians and actors. Makers from both the industries are smart and creative enough to handle this hate wave. Audience will go to the theatre to see a good film without caring about any Hashtags.

#thecommunique #tc #tcn #vijaydeverkonda #KJO

Kurkure teams up with KJo

Mumbai, Aug 12: Keeping everyone entertained with its latest campaign, Kurkure, has now collaborated with Bollywood filmmaker Karan Johar, for a quirky activation like no other.

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“The masaaledar brand-director duo launched a mock-up of a unique matchmaking platform created specifically for desi and videsi matches, known as desividesijodi.com,” the brand said in a statement on Friday. “This collaboration is a playful extension of Kurkure’s ‘Videsi Mein Desi Chatpatapan’ campaign for its latest fusion flavour, Kurkure Chatpata Cheese, which is the perfect jugalbandi of international cheese and Indian chatpatapan. "In line with the product’s TVC that showcases an interesting discussion between an Indian family and a foreign one on their children’s love marriage, the matchmaking platform was aimed at highlighting the unison of Kurkure’s fusion flavours through one of India’s most celebrated events, marriage,” it said.

Prior to the reveal, Karan’s announcement of the matchmaking platform piqued the curiosity of his audience, as the Instagram reel received mixed reactions from the public. Director Farah Khan was quick to comment too on his post, saying “Why can’t u matchmake you n me?? Now thats a match made in heaven.” Many users encouraged the ‘east meets west’ angle with comments like “A desi-videsi matchmaking website? I guess my time has finally come” and “Ab isko boltey hai good newwz! Is there a trial version of this?”, while there were many others wary of what Karan has in store.

They showed their doubts by commenting, “Don’t say that the matchmaking app is for celebrity kids only!” But upon disclosing his collaboration with Kurkure, fans were impressed by the duos ability to keep a secret and prank their followers. Speaking on the collaboration, Karan said, “Everybody is a fan of Kurkure and its entertaining campaigns! So, when the brand approached me to collaborate with them, I couldn’t imagine it would be for an unconventional concept like this. "I loved their modern take on the unison of desi-videsi flavours. A chatpata brand like Kurkure discovering such a quirky way to engage with their fans and bringing their new offering into the limelight is exciting!” Sharing her thoughts on the campaign, Neha Prasad, Associate Director, and Brand Lead, Kurkure said, “Kurkure is known for its quirky personality. We believe in creating content that is engaging and clutter breaking. Our recent collaboration with Karan Johar is no different.” “As one of the most loved brands in the country, we’re known for our masaledaar entertainment, just like many of Karan’s projects.

Thus, we thought that this was the right leap for us to not only create conversations around our new product, but also strengthen the banter and engagement with our new-age consumers,” added Neha.

#thecommunique #tc #tcn #TVC #KJo #kurkure

'Screw Dheela': Tiger Shroff to star in Karan Johar's new action entertainer film

Mumbai [India], July 24: Bollywood actor Tiger Shroff, on Monday, announced his new action entertainer film 'Screw Dheela'.

Taking to Instagram, the 'Baaghi' actor dropped a special announcement video of the film, which he captioned, "Punches hain tight, Par iska #ScrewDheela hai! Bringing to you an action-packed entertainer - directed by Shashank Khaitan and starring yours truly! Coming soon.."

In the three-minute-long video, Tiger can be seen in a nerdy look, getting punched in the face by goons while trying to explain that he is just a PT teacher, Akhilesh Mishra. Then, the goons bashing him up show him the video of a girl (whose face is in shadows) who calls Tiger 'Johnny'.

This makes the 'Heropanti' actor get into his action avatar and he beats up his tormentors. Directed by Shashank Khaitan, 'Screw Dheela' marks Tiger's second collaboration with Dharma Production after 'Student of the Year 2'. The official announcement of the leading lady and the release date of the film is still awaited. 'Screw Dheela' marks the first ever on-screen collaboration of Tiger with director Shashank Khaitan.

Soon after the 'Heropanti 2' actor shared the announcement video, fans flooded the comment section with heart and fire emoticons. Meanwhile, the 'Flying Jatt' actor, was recently seen in Sajid Nadiadwala's 'Heropanti 2' with Tara Sutaria, which failed to impress the audience at the box office. He will be next seen in 'Ganpath: Part 1' alongside Kriti Sanon.

The film is slated for release on the occasion of Christmas 2022. Apart from that he also has 'Bade Miyan Chote Miyan' with Akshay Kumar. Shashank Khaitan, on the other hand, is directing Vicky Kaushal, Kiara Advani and Bhumi Pednekar starrer upcoming romantic comedy film 'Govinda Naam Mera', as well as Shanaya Kapoor, Lakshya and Gurfateh's upcoming film 'Bedhadak'.

#thecommunique #tc #tcn #tigershroff #KJo #instagram