To expand the campaign's reach, PM Modi nominated celebrities like Anand Mahindra, Mirabai Chanu, Shreya Ghoshal, and Sudha Murty to spread awareness through social media and encouraged them to nominate others to amplify the message.
New Delhi, February 24, 2024: In the 119th episode of his Mann Ki Baat radio program on February 23, Prime Minister Narendra Modi addressed India’s escalating obesity crisis, particularly among children, and called for immediate lifestyle changes. Highlighting that one in eight Indians now suffers from obesity, PM Modi revealed that obesity cases have doubled in recent years, marking it as a growing public health concern.
To combat this trend, PM Modi urged citizens to reduce their cooking oil consumption by 10%, emphasizing that small changes in daily diets can lead to significant health improvements. “When purchasing oil for cooking, aim to buy 10% less. This simple habit can be a big step toward a healthier India,” he stated.
Expanding the campaign's reach, PM Modi nominated celebrities like Anand Mahindra, Mirabai Chanu, Shreya Ghoshal, and Sudha Murty to spread awareness through social media, encouraging them to nominate others to amplify the message.
Renowned athletes like Neeraj Chopra and Nikhat Zareen backed the initiative, sharing personal insights on maintaining a healthy lifestyle. Union Education Minister Dharmendra Pradhan also praised the campaign, committing to reduce his own oil intake.
With obesity on the rise, PM Modi’s call to action aims to inspire a nationwide movement towards healthier living.
Reliance Consumer Products Limited's beverage brand, Campa, has entered into a strategic e-commerce agreement with "noon Minutes," a leading rapid-delivery platform. This collaboration is set to enhance the accessibility of Campa products for consumers in the United Arab Emirates (UAE), according to an official release.
Shaivi M.
Campa, the beverage brand of Reliance Consumer Products Limited, has formed a strategic e-commerce partnership with "Noon Minutes," a prominent rapid-delivery platform. As stated in an official release, this collaboration aims to improve the availability of Campa products for consumers in the United Arab Emirates (UAE).
Under this partnership, Campa's range of beverages will now be available for quick delivery through the Noon Minutes platform, ensuring convenience and efficiency for customers. This move aligns with the growing demand for instant delivery services, particularly in the UAE's fast-paced market.
Following its successful debut at Gulfood 2025, Campa Cola is now available exclusively through Noon Minutes across the UAE, ensuring seamless online availability with delivery in minutes, the company said in a release.
Ali Kafil-Hussain with Ketan Mody
Ali Kafil-Hussain, Chief of Staff, Noon, said, "At Noon Minutes, we're proud to be the go-to destination for top brands, giving customers instant access to the products they love. Campa, with its iconic legacy, is a perfect addition to our portfolio. We're excited to bring this beloved drink to the UAE with the speed and convenience our customers expect. This partnership marks a key milestone as we expand the brand's reach, ensuring more people enjoy Campa faster than ever. Our mission remains clear - bringing great products to customers faster than ever."
"With the increasing demand for convenience, this partnership enables Campa to quickly expand in the region by utilizing Noon's advanced logistics and digital reach" stated by Ali Kafil-Hussain, Chief of Staff, Noon.
Ketan Mody, COO, of Reliance Consumer Products Limited, commented, "We are excited to announce Campa's exclusive partnership with Noon Minutes. As we continue to grow our presence in the UAE, e-commerce plays a critical role in our strategy to reach more consumers. noon's reputation for innovation and robust logistics infrastructure makes it the perfect partner to bring Campa's range to consumers across the UAE with ease. We look forward to seeing the brand's continued success as it expands its digital footprint."
As per the company, the exclusive e-commerce partnership allows consumers to purchase a range of Campa products - including Campa Cola, Campa Lemon, and Campa Orange - exclusively on Noon Minutes, available through the Noon super-app. Orders will be delivered in 15 minutes or less across the UAE, ensuring a fast and seamless shopping experience.
Noon.com was founded to foster an ecosystem of regionally based digital companies to secure the region's digital landscape's future.
What is Noon Minutes?
Noon Minutes is the fastest hyper-local delivery platform in the UAE. Noon in Minutes offers a localized assortment of FMCG and grocery products with delivery in as little as 15 minutes.
As 2025 nears, top design and color companies have announced their "Color of the Year" choices, featuring a diverse palette that embodies comfort, warmth, and a connection to nature.
Swati Bhat
A vibrant palette of 2025 trends showcasing a diverse array of shades ranging from bold reds and blues to earthy greens and neutrals.
Pantone has made a thoughtful selection for its color of the year, choosing PANTONE 17-1230 Mocha Mousse, a soft and rich brown that evokes feelings of comfort and contentment. This particular shade embodies the essence of warmth and relaxation, making it an ideal choice for creating cozy, inviting spaces where individuals can unwind and feel at home. Mocha Mousse is versatile, seamlessly blending with various design aesthetics, from rustic to modern, and can be used effectively in both residential and commercial environments to foster a sense of serenity and comfort. Its earthy undertones provide a soothing backdrop that encourages relaxation, making it a favored choice for living rooms, bedrooms, and intimate gathering spaces.
On the other hand, Minwax has opted for a bold and regal hue: violet, specifically a deep eggplant purple that brings an element of sophistication and drama to interior design trends. This striking color can serve as a stunning accent in any room, adding depth and richness that can elevate the overall aesthetic. Violet is often associated with luxury and creativity, making it an excellent choice for spaces where one wishes to inspire imagination and elegance. Whether used on walls, furniture, or decorative elements, this deep purple hue can transform an ordinary space into a lavish retreat, encouraging bold design choices that make a statement.
PPG's 2025 color, Purple Basil, also known as Amethyst Shadow or Acai Berry, is a deep purple that aligns beautifully with the brand's "Kinetic" global color theme, which emphasizes vitality and energy. This vibrant shade not only captures attention but also promotes a sense of liveliness and dynamism within interiors. Purple Basil can be used effectively in various design applications, whether it’s as a primary wall color or as an accent in textiles and decor. Its rich tone is perfect for creating a focal point in a room, drawing the eye and sparking conversation. This color choice reflects a contemporary approach to design, where bold colors are embraced to create spaces that are not only visually striking but also full of life and character.
Dunn-Edwards has chosen Caramelized, a soft terracotta brown that adds warmth and earthy charm to any room. This inviting hue resonates with the natural world, evoking feelings of coziness and stability. Caramelized works beautifully in spaces that aim to create a welcoming atmosphere, often used in kitchens, dining areas, and family rooms where gatherings take place. Its warm undertones can enhance natural light, making spaces feel more open and inviting. This color choice reflects a growing trend towards incorporating natural elements into interior design, creating environments that feel grounded and connected to the earth.
In addition to these standout choices, other color trends for 2025 include honeyed neutrals, which are perfect for infusing a space with warmth and subtle elegance. These shades, often characterized by soft beige, creamy whites, and gentle taupes, can create a serene backdrop that allows for the incorporation of bolder accents without overwhelming the senses. Furthermore, earthy, warm tones are gaining popularity as an inviting alternative to the cooler, stark whites of previous years. These selections mark a significant shift towards more grounded, comforting color schemes that reflect a desire for connection and tranquility in the spaces we inhabit. The emphasis on these warmer palettes indicates a collective yearning for environments that foster well-being and a sense of belonging, making our living spaces not just places of residence but sanctuaries of peace and comfort.
