Survey finds people expect to spend at least 4 hours a day in the metaverse

If web3 and the metaverse still feel intangible in their existence, a prediction by McKinsey will remove any doubt of their mainstream reality.

Swati Bhat

Boson Portal x Metaverse Fashion Week

Millennials, Gen X and Gen Z are expected to spend between four and five hours daily in the metaverse, according to a McKinsey survey of over 1,000 people aged 13 to 70. The time is comparable to a Nielsen study finding consumers spend up to five hours per day watching television.

New business models and social networks are harnessing web3 opportunities, yet the fashion industry is has only entered the dabbling phase.

To be fully engaged in the metaverse and its immersive experiences, immersive devices are required. This area of web3 is still in its infancy, with broad adoption of VR and AR products yet to be made available at scale due their usability limitations. Perhaps when Apple introduces its first wearable device next year will the trend truly take off.

Current virtual reality experiences need headsets, glasses and some kind of controller in order to be fully immersed in a digital experience.

Augmented Reality, which blends the realms of physical and digital worlds, such as a shopping in the metaverse, also relies on devices, cameras, and technology such as digital wallets.

Retailers and brands are looking at options to sell products using AR in areas such as virtual fitting rooms and body scanning, as well as trialling makeup and beauty products, where a simple shade of lipstick can be rendered on a facial image or skin tone.

Auroboros, a London-based fashion tech brand, is an early adopter of digital fashion, merging science and technology with physical couture and digital-only ready-to-wear.

McKinsey's prediction of time spent in the metaverse is a critical of wide user adoption and how broad this could be. In their report “Value Creation in the Metaverse,” McKinsey aims to better understand the value of the metaverse, where the greatest traction might take place, and what businesses can do now to capture value.

All these questions will be answered over time, just as it will become clear how fashion can successfully make the leap into digital and alternative realities. The most pressing question of all, however, is how fast can they get there?

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On 75th Independence Day, Zionverse launches freedom fighter NFTs

Totality Corp’s NFT gaming metaverse known as Zionverse has decided to launch Desi NFTs for its users who will sign up on the Zionverse before 15th August 2022. This will further the growing popularity around metaverse and help in gaining attention towards NFTs.

The launch will take place in 3 phases. The first phase launch is the freedom fighter NFTs in 3D stamps style, which will be airdropped on 15th August to all the people who would be having a Zionverse account.

The total number of NFTs launched in phase 1 would be 27775, including NFTs on freedom fighters such as Shaheed Bhagat Singh, Rani Lakshmi Bai, BR Ambedkar, Subhas Chandra Bose, and Mahatma Gandhi. Users can claim their NFTs by clicking on the claim button, from their Zionverse account on 15th August.

This will be further classified into 4 types of NFTs for each freedom fighter which would be categorized as Rare, Ultra Rare, Common and Vintage edition. The NFTs would be assigned randomly but the unique 75 NFTs out of the 27775 NFTs would be assigned to those who have the maximum referral sign-ups into Zionverse. “Independence Day is a big occasion, and we wanted to come up with something that can bring a smile to our stakeholders’ faces. I am confident stakeholders will like Desi NFTs,” said Anshul Rustaggi, Founder, Totality Corp.

“Additionally, we are launching Freedom fighters NFTs as well to pay tribute to the freedom fighters I strongly believe we are where we are because of them, and as a true national of the country, I along with my team would like to pay a tribute to them, India, and mark the presence of India in Web3 space. I am glad to bring forth the product from Zionverse’s end, and I am looking forward to the launch of phase 1 of Desi NFTs, on such a special occasion,” he added.

Totality will be launching the next phase of Desi NFTs soon. The company has previously come with a varied number of NFTs including Lakshmi NFTs and Vishwaas NFTs that have proven successful with its stakeholders.

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Metaverse technology becomes a key component in global business

Tokyo [Japan], August 11: Developing Metaverse, an embodied virtual-reality experience, has become a key component in global business. 3D virtual spaces for businesses are reforming enterprises along with achieving a milestone in Artificial Intelligence with each passing day.

Swati Bhat

This is a virtual space that recreates major tourist attractions in Tokyo, Japan. Users can freely walk around places like Akihabara, which is known as an electronic town, and an old traditional shrine, along with enjoying the scenery and shopping. An Official of Dai Nippon Printing, Katsotoshi Hamazaki said, "We believe that metaverse space is valuable only when the real world and the metaverse world are combined.

To virtualize, we use 32 methods. Using DMAP to build a city and build facilities, we use laser-survey and transform its data to CG for each building. Now we are digitising old paintings. In the future, we will target museums and world heritage." He said that it is a virtual space where users can participate as crew members of the International Space Station. "With the cooperation of JAXA, "The Japan Aerospace Exploration Agency," users can enjoy a real-time view by connecting to the real-time location of the space station," Hamazaki added. Masayoshi Boku of Bascule said, "The International Space Station orbits the Earth in about 90 minutes. You can feel where you are flying while watching the International Space Station, so you can enjoy sunrise and sunset scenes all over the world, connecting the spectacular view from space.

Boku said that a metaverse is actually connected to reality and can create fantasy and various worlds. The most attractive places are well known, but they are difficult to move to. "Every person goes to space together only in the virtual world. In its circumstances, young and senior, man and woman, everyone can go there. That is a very fantastic world. Using Metaverse, we would like to produce an envious place for everyone and provide an envious experience," he said. Since the invention of the internet and Social Networking Services (SNS), the invention and upgradations of Metaverse technologies are attracting investments and users from around the world.

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