Zalando will introduce a ChatGPT-powered virtual fashion assistant!

The debut of a virtual fashion assistant leveraging OpenAI technology by European fashion e-tailer Zalando, based in Germany, aims to improve the online fashion buying experience.

Pritish Bagdi

Image: Zalando; virtual fashion assistant powered by ChatGPT

In a statement, Zalando said it would launch the first beta version of its virtual fashion assistant powered by ChatGPT across its website and apps this spring to help customers navigate through its “large assortment in a more intuitive way”.

Utilising OpenAI technology, the chatbot will allow customers to ask questions using their own fashion terms and words and provide them with relevant suggestions in an “intuitive and natural” way.

According to Zalando, if a customer asks, “What should I wear for a wedding in Santorini in July?” the fashion assistant will understand that this is a formal event and what the weather is like in Santorini in July, and therefore, provide clothing recommendations based on that input.

This could be combined in the future with customer preferences, such as brands they follow and products available in their sizes to deliver a more personalised selection of products, added Zalando.

The virtual fashion assistant will be enabled for a selected group of customers in the UK, Ireland, Germany and Austria, with support in both English and German.

Tian Su, vice president of personalisation and recommendation at Zalando, said: “At Zalando, our customers have always been at the centre of everything we do. As a leader in fashion e-commerce in Europe for 15 years, we have consistently embraced new technologies to enhance our customers' shopping experience. We are excited to be experimenting with ChatGPT to help our valued customers discover even more fashion they will love.

"This is just the beginning; we are committed to understanding our customers' needs and preferences even better, and we are eager to explore the potential that ChatGPT can bring to their shopping journey. As we continue testing and introducing new solutions, our focus remains on learning how our customers want to interact with our fashion assistant to provide them with the best possible experience."

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Adobe and NVIDIA Join Forces to Unleash the Potential of Generative AI

Adobe and NVIDIA will collaborate on the development of a new generation of advanced generative AI models. The collaboration will centre on the deep integration of generative AI in creative workflows. Both companies support content transparency and Content Credentials, which are powered by Adobe's Content Authenticity Initiative.

Pritish Bagdi

Image: Gene Silvers. Anil Chakravarthy, president, digital experience; David Wadhwani, president, digital media; Shantanu Narayen, CEO in front of Firefly generated images.

Adobe (Nasdaq:ADBE) and NVIDIA, longtime R&D partners, have announced a new collaboration to harness the power of generative AI to advance creative workflows. Adobe and NVIDIA will collaborate on the development of a new generation of advanced generative AI models, with a focus on deep integration into applications used by the world's top creators and marketers. Some of these models will be co-developed and released through Adobe's Creative Cloud flagship products such as Adobe Photoshop, Adobe Premiere Pro, and Adobe After Effects, as well as through the new NVIDIA Picasso cloud service, allowing third-party developers greater access. Priorities of the partnership include ensuring content transparency and Content Credentials powered by Adobe's Content Authenticity Initiative, as well as supporting the commercial viability of the new technology.

NVIDIA Picasso, a cloud service for generative AI announced today, allows users to build and deploy generative AI-powered image, video, and 3D applications with advanced text-to-image, text-to-video, and text-to-3D capabilities to supercharge productivity for creativity, design, and digital simulation via simple cloud APIs. "Adobe and NVIDIA have a long history of collaborating to advance the technology of creativity and marketing," said Scott Belsky, Adobe's Chief Strategy Officer and EVP, Design and Emerging Products. "We're excited to collaborate with them on how generative AI can provide our customers with more creative options, speed up their work, and help scale content production."

"Generative AI empowers unprecedented creativity," said Greg Estes, NVIDIA's VP of Corporate Marketing and Developer Programs. "With NVIDIA Picasso and Adobe tools like Creative Cloud, we'll be able to bring the transformational capabilities of generative AI to enterprises, allowing them to explore more ideas while producing and scaling incredible creative content and digital experiences."

Adobe Firefly, Adobe's new family of creative generative AI models, was unveiled earlier today, along with the beta of its first model focused on the generation of images and text effects that are safe for commercial use. Firefly will bring even more precision, power, speed, and ease to workflows involving the creation and modification of content in Adobe Creative Cloud, Adobe Document Cloud, and Adobe Experience Cloud. Adobe Firefly is a web browser. Some Adobe Firefly models will be hosted on NVIDIA Picasso, which will optimise performance and generate high-quality assets to meet customer expectations. Adobe is also working on new generative AI services to help with the creation of video and 3D assets, as well as to assist marketers in scaling and personalising content for digital experiences by advancing end-to-end marketing workflows. Initiative for Content Authenticity Adobe established the Content Authenticity Initiative (CAI) to establish open industry standards for attribution and Content Credentials. People will be able to see when content was generated or modified using generative AI by using Content Credentials that CAI adds to content at the point of capture, creation, edit, or generation. Adobe and NVIDIA, as well as the CAI's other 900 members, support Content Credentials so that people can make informed decisions about the content they encounter.

It will add a "Do Not Train" tag for content creators who do not want their content to be used in model training, and that tag will be associated with content wherever it is used, published, or stored.

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Big Eyes Coin recorded one of the most impressive presale runs in recent years

After almost a year of bear territory, the crypto market is finally ready to travel north. And while it is still a bit premature to talk about the bull run, we can see some positive prospects for the future. Many cryptos have been trading in the green territory in the past month, and if the current pace remains unchanged, the bull run will be just around the corner.

Pritish Bagdi

Although the current market conditions are far from ideal, some projects have exceeded expectations and risen to the very top of the food chain. Most notably, Big Eyes Coin has been smashing its ongoing presale run, recording more than USD 21 million in the bank. In today's editorial, we will see why this juggernaut project enjoys massive success in the bear market and if Avalanche and Axie Infinity can remain up north.

Big Eyes Coin:

When Presale Is King Against all odds, Big Eyes Coin has continued its impressive presale run, dominating the crypto Game from top to bottom. Not many projects in the history of crypto succeeded in the bear market to amass more than USD 21 million after nine presale stages. While Big Eyes Coin is technically a meme token, the project offers much more than a vibrant community around it. Namely, there are options for staking the platform's native token BIG if you are into DeFi. But if you are not a liquidity mercenary, then there is always an option to trade and flip everyone's favourite NFTs, which are expected to arrive very soon. The presale is selling fast, so be sure to check this project out before it's too late.

Avalanche:

The Flexible Ethereum Competitor Avalanche is a platform designed by Ava Labs that enables anybody to create multi-functional blockchains and decentralized applications (dApps) with ease. Avalanche was developed to address some of the limitations of the OG blockchain platforms, including slow transactions, apparent centralization, and scalability. In order to achieve greatness, the Avalanche consensus protocol promises low latency, high throughput capabilities, and resistance to 51 per cent attacks. According to DeFi Llama, since the DeFi boom of 2020, the project has grown to become the third-largest blockchain by total value locked (TVL) after Ethereum and the BNB Chain. With DeFi making a comeback this year, everyone who loves decentralized finances should know that Avalanche is coming to take names.

Axie Infinity:

To Metaverse and Beyond There is a reason why Axie has been among the top cryptos to trade in the green territory this month. When the metaverse boom started, Axie was the first game to truly dominate the virtual gaming landscape. While the premise of the game is very reminiscent of the OG pokemon gameplay, additional features like staking the platform's native token AXS opens more opportunities for people who enjoy Fi more than the game in the term GameFi. In 2021, there was a time when a big chunk of the population of the Philippines was earning passive income while playing the Axie arcade. If you are into cute little beasts, battles and an open world, don't miss out on the opportunity to check this game out.

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