NEXA Music Presents "When You Criticise" With A.R. Rehman, A.R. Ameen & Shuba

25th July 2023, Mumbai: Maruti Suzuki's NEXA Music commemorates its eighth year anniversary with the release of the season finale of its original English music IP, "When You Criticise." AR Rahman's composition.

Swati Bhat

Click on the image to Watch and Listen to the SONG

NEXA Music is a first-of-its-kind platform that recognises and promotes the best rising original independent musicians from across the country. The second season featured indie musicians from across the country, with over 3000 entries, in collaboration with established artists such as Clinton Cerejo, Mikey McCleary, Monica Dogra, and Uday Benegal.

In the true spirit of the property, 'When You Criticise' encapsulates the timeless essence of music, with A.R. Ameen's debut English original, fostered by the composition of the maestro A.R. Rahman, aiming to raise the bar set by the previous season and provide a revolutionary message to fill the void of criticism. Subha, an internet celebrity, collaborates with an extraordinary duo to bridge the gap between sensational music and impactful lyricism.

The foot-tapping melody of "When You Criticise," along with A.R. Ameen's soulful voice and Subha's lyrical ability, promises to fascinate and enthrall audiences. The video's intriguing narrative complements the song's passionate storytelling, creating the ideal audio-visual combination.

Qyuki Digital Media, a pioneering new media company, is driving the conception and execution of "When You Criticise." Qyuki's commitment to encouraging creativity and their contributions to the music business has been instrumental in making this endeavor a reality. Qyuki took charge of the campaign with a 360-degree approach involving content marketing, radio, outdoor advertising, and multiple social media channels to amplify the marketing campaign for the song, creating buzz and excitement among music fanatics.

A.R. Rahman's communiqué, “NEXA Music is a blessing for indie artists. I’m all energized to do a song along with a new breed of over 24 singers. The song “When You Criticise” came alive with Shuba’s lyrics — she is a brilliant, multi-faceted singer-songwriter who understands today’s vibe from a global perspective — especially complementing young Ameen’s state of mind and musicality. I’m glad the song is being received well! NEXA Music is truly encouraging us to come up with more exciting and colorful music.”

Juhi Mehta, COO of Qyuki Digital's communiqué, "As the COO of Qyuki, I am thrilled to present 'When You Criticise’, the sensational season finale for NEXA Music S2, by none other than the maestro A.R. Rahman. This masterpiece showcases the true essence of indie music and is a testament to the power of creativity and innovation. Rahman's unparalleled talent, combined with NEXA Music's commitment to supporting emerging artists, has brought us a song that will undoubtedly resonate with music lovers around the world. 'When You Criticise’ is a triumph and a fitting culmination of a groundbreaking season for NEXA Music.

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NEXA Music to Present Season 2 Super Winners Music Video

3rd May 2023, Mumbai: The winners of the highly anticipated NEXA Music Season 2 competition have been announced by NEXA, India's leading automobile brand. The top four contestants will curate a music video. NEXA Music Season 2 is a one-of-a-kind platform dedicated to discovering and promoting original English music talent in India. With over 2,400 entries from across the country, the competition garnered an enormous reaction from budding musicians. The top four winners were picked through a rigorous evaluation procedure based on their uniqueness, ingenuity, and musical talent.

Swati Bhat

Maestro A.R. Rahman judged the winners of NEXA Music Season 2. This season's Supper winners were Hanu Dixit, Sunep A Jamir, Inga, and Gaia Meera. The music videos will be posted on the official YouTube page of NEXA Music and promoted on other social media channels. NEXA Music Season 2 has reinforced NEXA's dedication to promoting creative music talent in India. The competition has given young musicians a platform to display their ability and interact with music fans around the country.

Gaia Meera, is a Mumbai-based musician whose soft voice and poignant words have captivated audiences. Hanu Dixit, a multi-talented artist from Mumbai, sings, writes, and composes music that is both popular and meaningful. Sunep A Jamir from Nagaland uses his distinct voice and lively personality to create music that is both entertaining and moving. Inga, from Bangalore, mixes eastern and western musical influences in her work, resulting in a familiar yet refreshing sound.

Communiqué, on the success of NEXA Music Season 2, Juhi Mehta, COO of Qyuki Digital's, "We were testing water while doing the first season, and the success we achieved with Season 1 was overwhelming. We knew that we had to present much better, with responses and scale that will be touched on in season 2, and we are thrilled. We are glad season 2 received more love and recognition, which brought out the truly deserving and emerging artists from the country.”

About NEXA Launched in 2015, NEXA is designed to offer a global car buying experience to customers. Every NEXA experience is a testimony to unmatched hospitality, innovative technology and a global lifestyle. With over 407 showrooms across 250+ cities, NEXA is the 3rd largest retail automobile brand (in terms of volume). NEXA persistently stays true to its philosophy of ‘creating the new to inspire the next by providing a premium experience to everyone who enters the world of NEXA. NEXA introduced three experiential pillars which catered to the expectations of the discerning customers; NEXA MUSIC (Creation of New English Music that is Original and Inspiring), NEXA LIFESTYLE (Creation of new lifestyle experiences that are Avant-Garde and Aspirational & NEXA JOURNEYS (Creation of exclusive Journeys that are Unique). NEXA product line-up includes a complete range of premium best-sellers – IGNIS, BALENO, CIAZ, S-CROSS and XL6. Every vehicle in NEXA is curated with the best of technology, design, and features for customers’ delight. About QYUKI Co-Founded by Samir Bangara, A.R.Rahman, and Shekhar Kapur, Qyuki is a data-driven new media company which discovers & amp; invests in India’s most influential creators to help them rapidly grow their audience, create content and launch new IPs. Qyuki has to its name several premium formats like ARRived - a singing talent hunt show with A. R Rahman as a mentor, Jammin’ - a collaboration-focused music show where legendary Bollywood composers and India’s top Internet icons create original tracks - and NEXA Music - a nationwide talent hunt for English-language singers. In Jan 2020, Qyuki created a breakthrough format of a fan festival called Epic Fam Jam, which brought together India’s biggest online sensations - in thematic mini-worlds of their own for superfan meetups - topped with incredible live performances. Qyuki also exclusively manages a host of talent across various digital platforms including YouTube, Instagram, and Snapchat.

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NEXA Music Season 2 launches inaugural Song ‘Rollercoaster’

The second season of NEXA Music, spearheaded by global icon AR Rahman is now in motion as Maruti Suzuki India Limited follows the tremendous success of Season 1. NEXA Music Season 2 is ready to roll out their first song, Rollercoaster, composed by the renowned music composer Mickey McCleary along with the super winners of Season 1- Simetri Sisters, Nisa Shetty and Heat Sink taking the anticipation one step further.

The winners of Season 1 are given the opportunity to raise the curtain of the new season on this ground-breaking platform, with the second season’s opening song ‘Rollercoaster’ making NEXA Music a platform that is first of its kind.

Maruti Suzuki’s NEXA Music, a platform that is international, cutting-edge, and full of fresh experiences, is acing the music industry. It raises the winners of the previous season each year while running the talent to bring new singers for the next Season.

The Season 2 has been a massive celebration, as the hunt for this season’s winners received a whopping 2554 entries out of which, 24 talents will be shortlisted and mentored by AR Rahman. Furthermore, 4 amazing voices will be named as super winners of NEXA Music Season 2.

Mikey McCleary, an award-winning composer, songwriter and music composer/producer who has worked extensively in the Indian music industry as well as internationally with an assortment of artists ranging from the Oscar-winning composer AR Rahman to actress/singer to Priyanka Chopra (Quantico) has composed the opening song “Rollercoaster”. It is motivated by both retro and contemporary production.

Besides Mickey McCleary, A.R. Rahman, a celebrated global icon along with well-known musicians Clinton Cerejo, Bianca Gomes (Shor Police), Uday Benegal, and Monica Dogra—will provide their support by serving as mentors and personally influence NEXA Music. The three super winners who are celebrating this new season with NEXA Music collaborated on the song.

NEXA Music is a pool of India’s best artists to create inspiring music & unforgettable moments. With a goal to discover, celebrate and inspire emerging talent, NEXA Music has been able to curate an original English playlist by celebrated and upcoming artists. Taking their philosophy one notch higher, this distinctive platform takes the winners higher every year. These Season 1 super winners will take center stage as they contribute to the NEXA Music Lounge. The song is a celebration of love for season 2!

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