22 July 2023, Mumbai: The Nita Mukesh Ambani Cultural Centre (NMACC) debuted its second visual arts show, 'RUN AS SLOW AS YOU CAN' by TOILETPAPER, which made its India debut at Art House, the Cultural Centre's dedicated visual arts space. TOILET PAPER, an image-only magazine and creative studio founded in 2010 by Italian artists Maurizio Cattelan and Pierpaolo Ferrari, has had its largest global show to date.
NMACC Official
The one-of-a-kind display, coordinated by TRIADIC's Mafalda Millies and Roya Sachs, marks a change from linear showcase forms, in which art is no longer about one-sided contact between the exhibit and the spectator, but a vivid exploration of imagination through a deeply immersive experience.
"As an institution dedicated to showcasing the best of India to the world and presenting the best of the world to India, we are thrilled to bring this fun and quirky show to our country for the very first time," Isha Ambani, daughter of Nita Ambani and head of Reliance's retail sector, said. RUN AS SLOW AS YOU CAN be imagery-laden, surrealist, and sensual realm is both fresh and fun, pushing the frontiers of art as we know it. While this display is fresh and inventive in its conceptual, often satirical approach, at its centre is a celebration of a curious, exploring energy that is very Indian." She added, "I am confident that TOILETPAPER'S largest show to date will strike a chord with the younger Indian audience, providing them with an entirely new perspective on art that fuels imagination and creative energy."
Among those in attendance were renowned artists, art critics, gallerists, and young art enthusiasts from throughout the world.
The exhibition will stay at NMACC, Mumbai from 25 July 2023 to 20 August 2023.
Why you should visit?
TOILETPAPER's largest exhibition, and their first in India.
There are four aesthetically fascinating chapters dispersed across the Art House.
Contains archival items from the studio's Milan offices.
The tickets are free for Children, Senior Citizens and Art Students. The general public can buy at Rs. 299 + Taxes from NMACC and BOOKMYSHOW