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The Communiqué News

The figure-hugging maxi is a dress type that can be worn in any season and comes in a range of styles to suit a variety of events. The silhouette is flattering for both the fashion-forward customer and those seeking comfort.


Swati Bhat

The figure-hugging maxi, so named for its ability to wrap around the body in a flattering fashion, has to be the dress silhouette of the year. The dress itself is frequently elasticated, allowing it to mould itself to the form it sits on, and it reaches down to the ankles, either flaring out or remaining skin tight. Other variants of this dress style have included cut-out panels, ruched detailings, or slits around the leg, providing the look variety depending on the customer's preferences.

As the eveningwear and eventwear categories regain steam, dresses have risen to become the leading garment in this market. This means that figure-hugging maxis have begun to lead the way, providing an alternate dress style for individuals who need to attend parties in the coming months. While this is a big element of such a silhouette, many of these maxis also come in simple versions, allowing them to be worn in a casual setting and incorporating them into the daywear wardrobe as an elevated staple throughout the year.

Designers experimented with this highly adaptable form on the runway, with several displaying a variety of versions of what a figure hugging maxi could be. Givenchy was one that genuinely embraced creativity, displaying everything from bright printed turtle neck knits to clean cut simple black gowns that swept the floor. Jil Sander, too, blurred the borders with a form-fitting maxi in both fluffy metallic fabrics and pastel tones. Meanwhile, at Giorgio Armani and Dolce & Gabbana, the maxi dress was firmly rooted in evening wear, either in sheeny metallics or in a sheer stretch fabric inspired by lingerie.


The figure-hugging maxi is a look that can be worn alone in the spring and summer, simply paired with layered necklaces and a handbag to complete the look. The dress pairs well with a variety of shoe styles depending on the time of day, with trainers fitting just as well as strappy sandals, making it occasion-appropriate. If you plan to wear the dress in the cooler months, pair it with under- or over layers like a turtleneck sweater or an oversized knit. A long-line coat, such as a trench style or leather-like pea jacket, can also be worn here. Finish the ensemble with clunky boots throughout the day or pointed heels at night.







ATF Fashion House NYC (ATFH) Hosts EAST COAST FASHION WEEK (ECFW) 2023 in a PRIVATE MANSION of Manhattan, New York.


Swati Bhat

Image: ATF Official


WHAT IS IT

After 3 challenging years (2020 - 2022), the Summer 2023 is highly anticipated to be one for the books, and New York City is ready for it all. As always, ATFH takes the lead and steps in the front line. The New York Fashion House has secured a 4-Floor PRIVATE MANSION in Uptown Manhattan to host the most Epic Fashion Event of the Summer, from Wednesday May 24 to Saturday May 27, 2023.

ATFH ECFW 2023 is a 4-Day Exclusive Fashion Event bringing together Designers and Brand Owners to Showcase their Brands at the ATFH ECFW SHOWS and Sell their Products at the ATFH ECFW POP-UP SHOPS to Individual Shoppers (Visitors), Resellers and Stores (Buyers) from the East Coast of the United States (Connecticut, Delaware, Florida, Georgia, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, North Carolina, Rhode Island, South Carolina and Virginia).



WHEN IS IT

ATFH ECFW 2023 will take place from Wednesday May 24 to Saturday May 27, 2023. The Fashion Week will be segmented into 10 Events, with 2 Daily Events on weekdays (Wednesday, Thursday, Friday) and 4 Events on Saturday:

Wednesday May 24, Thursday May 25, Friday May 26

12pm – 2:30pm

3pm – 5:30pm

Saturday May 27

10am – 12:30pm

1pm – 3:30pm

4pm – 6:30pm

7pm – 9:30pm

EVENT BREAKDOWN

Each ATFH ECFW Event will be segmented into 3 sessions:

Networking and Shopping Part ONE (45 minutes)

Fashion Show and Photo Shoot (45 minutes)

Networking and Shopping Part TWO (1 hour)

WHERE IS IT

ATFH ECFW 2023 is an Exclusive Event taking place in a PRIVATE MANSION of Uptown Manhattan for 4 days, and offering Designers, Buyers and Visitors an Exclusive Setting. Every Guest MUST Request an Invite and Get Approved, to Access the Venue.

VENUE LAYOUT

ATFH ECFW 2023 will be hosted across Three (3) Active Floors:

Floor ONE

ATFH Grand Salon – Haute Couture and Women Clothing Brands

FASHION SHOWS - COCKTAIL STYLE

Floor TWO

Miami Salon – Footwear, Jewelry, Accessories and Men Clothing Brands

FASHION SHOWS - COCKTAIL STYLE

Floor THREE

Atlanta Salon – SPA, Wellness, Cosmetics and Beauty Brands

FASHION SHOWS - COCKTAIL STYLE




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