Reliance's Campa Partners with Noon Minutes for Quick U.A.E. Deliveries

Reliance Consumer Products Limited's beverage brand, Campa, has entered into a strategic e-commerce agreement with "noon Minutes," a leading rapid-delivery platform. This collaboration is set to enhance the accessibility of Campa products for consumers in the United Arab Emirates (UAE), according to an official release.

Shaivi M.

Campa, the beverage brand of Reliance Consumer Products Limited, has formed a strategic e-commerce partnership with "Noon Minutes," a prominent rapid-delivery platform. As stated in an official release, this collaboration aims to improve the availability of Campa products for consumers in the United Arab Emirates (UAE).

Under this partnership, Campa's range of beverages will now be available for quick delivery through the Noon Minutes platform, ensuring convenience and efficiency for customers. This move aligns with the growing demand for instant delivery services, particularly in the UAE's fast-paced market.

Following its successful debut at Gulfood 2025, Campa Cola is now available exclusively through Noon Minutes across the UAE, ensuring seamless online availability with delivery in minutes, the company said in a release.

Ali Kafil-Hussain with Ketan Mody

Ali Kafil-Hussain, Chief of Staff, Noon, said, "At Noon Minutes, we're proud to be the go-to destination for top brands, giving customers instant access to the products they love. Campa, with its iconic legacy, is a perfect addition to our portfolio. We're excited to bring this beloved drink to the UAE with the speed and convenience our customers expect. This partnership marks a key milestone as we expand the brand's reach, ensuring more people enjoy Campa faster than ever. Our mission remains clear - bringing great products to customers faster than ever."

"With the increasing demand for convenience, this partnership enables Campa to quickly expand in the region by utilizing Noon's advanced logistics and digital reach" stated by Ali Kafil-Hussain, Chief of Staff, Noon.

Ketan Mody, COO, of Reliance Consumer Products Limited, commented, "We are excited to announce Campa's exclusive partnership with Noon Minutes. As we continue to grow our presence in the UAE, e-commerce plays a critical role in our strategy to reach more consumers. noon's reputation for innovation and robust logistics infrastructure makes it the perfect partner to bring Campa's range to consumers across the UAE with ease. We look forward to seeing the brand's continued success as it expands its digital footprint."

As per the company, the exclusive e-commerce partnership allows consumers to purchase a range of Campa products - including Campa Cola, Campa Lemon, and Campa Orange - exclusively on Noon Minutes, available through the Noon super-app. Orders will be delivered in 15 minutes or less across the UAE, ensuring a fast and seamless shopping experience.

Noon.com was founded to foster an ecosystem of regionally based digital companies to secure the region's digital landscape's future.

What is Noon Minutes?

Noon Minutes is the fastest hyper-local delivery platform in the UAE. Noon in Minutes offers a localized assortment of FMCG and grocery products with delivery in as little as 15 minutes.

#lifestyle #UAE #CampaCola #noonmuinets #Reliance #Gulfood #ecommerce #global

Unveiling FURA's Celebration Sapphires: An Exclusive Look into the Journey of Coloured Gemstone Jewellery

FURA Gems, a worldwide recognised coloured gemstone mining company, proudly launches its Mine-to-Market program in India.

This programme features a gorgeous collection of pink sapphire jewellery created in conjunction with world-renowned manufacturers, including Jewelex, Kama Jewellery, KGK, Laxmi Diamond, Midas Diamonds, Sanghi Jewellers, Priority Jewels, and Caara. The collection will originally be offered countrywide through six major retailers: SENCO, PNG, KHIMJI, Talla Jewellers, Abhushan Diamonds and Gold, and Batukbhai Sons Jewellery.

The choice to launch this programme in India was driven in part by the country's developing jewellery market, which is regarded as one of the fastest growing and most promising in the world, with double-digit growth expected in the coming years. Furthermore, a recent market research study commissioned by FURA Gems demonstrates the high demand in India for coloured gemstone jewellery, with 70% of jewellery consumers expressing a desire to purchase at least one item containing coloured gemstones within the next two years.

The launch is bolstered by powerful marketing that takes a digital approach to the market via an excellent video starring Saiyami Kher. Pink sapphires are positioned as the modern symbol of love for women who realise that their first relationship is with themselves, setting the groundwork and having a magical effect on all partnerships. The film's plot revolves around the concept of love, starting with self and progressing to 'all', making 'love' an everyday celebration. The campaign appeals to the modern woman's sophisticated sense of love. The advent of the pink sapphire line, coinciding with the season of love, provides a new channel for self-expression.

Shetty emphasised the company's commitment to quality and creativity, saying, "We have collaborated with eight leading Indian manufacturers to create contemporary pink sapphire jewellery designs tailored for the modern woman." Our Mine-to-Market programme ensures total traceability, giving consumers trust and confidence in their purchase."

Notably, FURA's pink sapphires are recognised by their distinctive fluorescence, which increases their colour brilliance. "Our Mozambique mines have regularly produced high-quality rubies and pink sapphires with a distinct glow that makes them highly attractive for jewellery manufacturers around the world. Geological investigations reveal that these mines provide guaranteed output for the next 50 years, making them a uniquely valuable asset for the corporation," Shetty explained.

FURA's mine-to-market programme will give its partners comprehensive marketing support, ranging from vital market research to above-the-line advertising, public relations, robust digital marketing, and below-the-line marketing, including in-store support (training and display materials).

Dev Shetty, Founder and CEO of FURA Gems, expressed his excitement about the launch of FURA Celebration Sapphires, stating, "Origin-certified Pink Sapphires present a tremendous opportunity for the Indian retail jewellery industry, catering to customers' desires for uniqueness, value, and superior quality." Pink sapphires have gained substantial market momentum globally, notably among premium manufacturers extending their collections of valuable coloured gemstone jewellery. Given India's large consumer base, which is increasingly aware of global trends, it's a natural step for FURA to expand its market presence in the region. Shetty went on to say, "India's enduring affinity for vibrant colours makes it an opportune moment to reignite their passion for precious gemstones."

"Over the following year, we intend to spend heavily in the sector alongside our jewellery partners, expanding the programme to include Australian Sapphires. As the program's starter and enabler, we will collaborate closely with the best producers and retailers to establish a strong, responsible, and traceable business," stated Rupak Sen, Chief Marketing Officer of FURA Gems.

To further enhance the mine-to-market service, each piece of jewellery is accompanied by the Provenance Proof Blockchain technology, which ensures traceability to the mine of origin and strengthens FURA's position as a reliable choice for gemstone connoisseurs.

#thecommuniquenews #thecommunique #tcn #tc #luxe #lifestyle #UAE

Madame Tussauds, Dubai to Immortalise Overwhelmingly Popular Indian Actor, Allu Arjun!

Mumbai, India, October 5, 2023: Madame Tussauds Dubai is getting a new wax figure later this year, and the news is a red-carpet stunner! Madame Tussauds Dubai, the world's most famous wax attraction, is excited to introduce the much-awaited wax figure of Indian cinema's revered icon, Allu Arjun.

Swati Bhat

Later this year, at a special event at Madame Tussauds Dubai, the six-time Filmfare Award winner, three-time Nandi Award winner, and most recently National Award winner—the first Telugu actor to receive this honor in 69 years—will reveal his wax figure and mingle with his likeness in person.

Allu Arjun's communiqué on getting the news that he had been selected for a wax figure at Madame Tussauds Dubai, “I visited Madame Tussauds in Los Angeles and was blown away by the experience! I can’t believe that now I’ll have a wax figure, I never would have believed it!”

Sanaz Kollsrud, General Manager of Madame Tussauds Dubai said,” Allu Arjun is without a doubt the biggest actor from the south of India. What better way to mark his incredible success than by giving the fans what they want – his first-ever wax figure! Our artists have been working with Allu on his likeness and we can’t wait to unveil the figure later this year!”

Andre Timmins, Director of IIFA (International Film Academy) said, “IIFA as a brand is all about taking Indian Cinema to the world and we are so proud of the addition to this journey we have shared with Madame Tussauds to bring the Indian Cinema stars closer to the fans. As we embark on getting ready to relaunch IIFA Utsavam – A celebration of South Indian Cinema, it is exciting to have one of the biggest and most respected Superstars of the millennium from this industry Allu Arjun, deservedly be the forthcoming star addition to Madame Tussauds Dubai.

The 'King of Dance' is a famed Indian actor who is from the country's southern region. An iconic red jacket worn by him in the memorable boardroom dance scene of his film 'Ala Vaikunthapurramuloo' will be displayed on his figure. Allu Arjun, who has won over millions of admirers worldwide with his electrifying performances and unmatched dance skills, is the ideal addition to the renowned Madame Tussauds Museum.

In Dubai earlier this year, a "sitting," or meeting between the celebrity and the artists at Madame Tussauds, took place. As part of the customary, meticulous process required to construct one of the incredible wax figurines, more than 200 measurements were recorded.

The statue will be positioned in the stunning and engaging Bollywood Zone inside the tourist destination on Bluewaters.

#thecommuniquenews #thecommunique #tcn #tc #art #entertainment #AlluArjun #MAdamTussads #Dubai #UAE