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The winning combination for achieving your best look & real success

Denver, the prestigious masculine brand of India, has recently ventured into face care with an advanced range of Face washes, thereby expanding its outreach to cater to its target audience with enhanced brand experience. In order to create a distinct impact on its customers, Denver has embarked upon a bold and avant-garde campaign, with none other than Bollywood superstar Varun Dhawan endorsing their latest range of face washes.

Famed for their innovative and cutting-edge products, Denver has introduced a brand-new line of face washes to establish a stronger connection with its patrons. While its existing range of perfumes, deodorants and body talc have been widely appreciated, Denver understands that its discerning customers are seeking superior quality face washes with an exquisite fragrance to enhance their grooming routine.

Announcing the association Superstar Varun Dhawan said "I am thrilled to announce my association with Denver, a brand that I have always admired for their commitment to delivering the best. Working with the energetic team at Denver Face Washes has been a great experience, and I am excited to be a part of their growth journey. Together, we will inspire people to achieve their best look and pursue their dreams with confidence. I cannot wait to see what we can achieve together and make a positive impact on people's lives."

"Our latest campaign is a straightforward message to inspire and empower individuals to overcome their innermost obstacles and attain their goals, day by day." In a conversation with the Director of Sales & Marketing at VCPL, Saurabh Gupta expressed his enthusiasm, stating that this partnership with Varun Dhawan presents an exceptional opportunity for Denver to make its mark in the men's grooming segment. He stated "Varun Dhawan is a true reflection of India's youth. With a commendable track record of hard work and dedication towards his family and craft, Varun's values and ethos are akin to those of Denver. His resounding success is a testament to his unwavering commitment to his goals and values, which we, at Denver, uphold and appreciate."

Aditya Yadav, Brand Manager- Denver stated "We are really thrilled, the upcoming campaign is a unique and unparalleled concept that endeavours to inspire individuals to strive for true success. It is an extension to the existing brand equity. I hope that it will be well received by our target audience and enhance our brand's reach and outcomes." Unveiling of the campaign has happened on Instagram from the official handle of Varun Dhawan and Denver on 6th April 2023. Followed by its amplification and airing on national television and on-ground marketing activities.



2 min read

Varun Dhawan to Lead Indian Version of Russo Brothers ‘Citadel’ Series Franchise

Bollywood star Varun Dhawan has been confirmed as leading the cast of the Indian instalment of “Citadel,” an espionage action series created by the Russo brothers’ AGBO for Amazon’s Prime Video.


Swati Bhat

Hailing from a film industry dynasty, Dhawan launched his movie career as an assistant director to Karan Johar on “My Name is Khan” and began acting in Johar’s “Student of the Year.” He subsequently starred in films including “Dilwale,” “Dishoom,” “Badlapur” and “October.” Among his 2022 efforts is family comedy “Jugjugg Jeeyo.” The untitled Indian series will start production in January 2023. The production is led by renowned creator duo Raj Nidimoru and Krishna DK (together known as Raj & DK), who are the showrunners, directors and executive producers of the series. The screenplay is written by Sita R. Menon,along with Raj & DK.

The series is produced by Raj & DK’s D2R Films and Amazon Studios, with AGBO’s Anthony Russo, Joe Russo, Mike Larocca, Angela Russo-Otstot, Scott Nemes, and David Weil (“Hunters”) overseeing production on the Indian original and all series within the global “Citadel” universe. Josh Applebaum, André Nemec, Jeff Pinkner, and Scott Rosenberg serve as executive producers for Midnight Radio on the untitled Indian original and all series within the “Citadel” universe. Richard Madden (“Bodyguard”), Priyanka Chopra Jonas (“Quantico”) and Stanley Tucci have previously been announced as starring in the first-to-launch series within the “Citadel” universe. The show comes from AGBO and Weil and is set to premiere in 2023. Additional local-language “Citadel” productions are also in the works, including an Italian original series starring Matilda De Angelis (“The Undoing”). “We’ve worked very hard collaborating with the other international teams to bring a unique interwoven universe to our audiences,” said Raj & DK. Los Angeles-based AGBO was founded by the Russo brothers and Larocca in 2017. It has credits including “Extraction,” “The Gray Man” and hit indie film “Everything Everywhere All at Once.” D2R Films has credits including “The Family Man” series created and directed by the duo, “Go Goa Gone,” “Shor in the City,” “99” and the film “Stree.”

“The ‘Citadel’ universe [..] is a truly innovative and ambitious approach to storytelling, and we are super excited to begin production on the Indian chapter early next year in January 2023. “With this ground-breaking global-event series with multiple chapters, we are building on our mission of borderless entertainment to produce local original content that can be enjoyed by audiences across the world, where language is no longer a barrier. “ ‘Citadel’ is a truly global franchise, with local productions, across countries, that build back to an inter-connected storyline—a first-of-its-kind innovation in storytelling. “We have a steady pipeline of over 70 projects in various stages of development and production in the country,” said Gaurav Gandhi, VP, Prime Video India.




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