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Gigi Hadid has launched a direct to consumer (DTC) cashmere brand, with a popup at New York Fashion Week.
Swati Bhat
Guest in Residence via Facebook
The model-cum-designer is the creative director behind the new label, which is called Guest in Residence, and is designed “with time in mind, to create future heirlooms made to last.”
The collection features everyday cashmere basics, such as hoodies, joggers, socks and tops in saturated colours, like a polo with an apple green sleeve and bright orange and yellow plackets. Most items are priced under 400 dollars.
In August Ms Hadid posted on her Instagram to say she was working on her new label. In an interview with Vogue she stated the brand was three years in the making.
While Ms Hadid did not reveal if the brand is backed by private equity or other financiers, she did enlist Sijeo Kim, a former knitwear designer at The Row and Theory, as the brand’s Design Director. According to LinkedIn there are 8 members of staff, including VPs of marketing, merchandising, production, operations and e-commerce.
Headquartered in New York, Guest in Residence debuted with a popup in SoHo during New York Fashion Week. It launches in the U.S. on September 7th and internationally from September 12th.
July 3: Luxury brands and the art of entertainment, specially cinema have long gone hand in hand, but it is not just the red carpet dressing of Hollywood’s actresses that has luxury executives’ attention.
Swati Bhat
Pic Courtesy: Fotografía de George Hoyningen-Huene, copyright de RjHorst. Cortesía de Chanel
Fashion houses such as Chanel and Saint Laurent are financing or partnering with the entertainment industry’s brightest storytellers and makers to produce content of a more cinematic experience.
WWD reported Saint Laurent is producing a 30-minute film with award winning director Pedro Almodóvar and has casted Ethan Hawke and Pedro Pascal. The film will see its costume design by Anthony Vaccarello, Creative Director at Saint Laurent.
Elsewhere Chanel confirmed it previously invested in the Lady Diana biopic Spencer, which features actress Kristen Stewart, a long time ambassador of the House.
Chanel also financed a musical starring actress Marion Cotillard as well as two feature films with Stewart, Personal Shopper and Clouds of Sils Maria. The latter project also starred Juliette Binoche, where in addition to financing Chanel also provided production with costumes, accessories, jewelry and makeup.
