Reliance's Campa Partners with Noon Minutes for Quick U.A.E. Deliveries

Reliance Consumer Products Limited's beverage brand, Campa, has entered into a strategic e-commerce agreement with "noon Minutes," a leading rapid-delivery platform. This collaboration is set to enhance the accessibility of Campa products for consumers in the United Arab Emirates (UAE), according to an official release.

Shaivi M.

Campa, the beverage brand of Reliance Consumer Products Limited, has formed a strategic e-commerce partnership with "Noon Minutes," a prominent rapid-delivery platform. As stated in an official release, this collaboration aims to improve the availability of Campa products for consumers in the United Arab Emirates (UAE).

Under this partnership, Campa's range of beverages will now be available for quick delivery through the Noon Minutes platform, ensuring convenience and efficiency for customers. This move aligns with the growing demand for instant delivery services, particularly in the UAE's fast-paced market.

Following its successful debut at Gulfood 2025, Campa Cola is now available exclusively through Noon Minutes across the UAE, ensuring seamless online availability with delivery in minutes, the company said in a release.

Ali Kafil-Hussain with Ketan Mody

Ali Kafil-Hussain, Chief of Staff, Noon, said, "At Noon Minutes, we're proud to be the go-to destination for top brands, giving customers instant access to the products they love. Campa, with its iconic legacy, is a perfect addition to our portfolio. We're excited to bring this beloved drink to the UAE with the speed and convenience our customers expect. This partnership marks a key milestone as we expand the brand's reach, ensuring more people enjoy Campa faster than ever. Our mission remains clear - bringing great products to customers faster than ever."

"With the increasing demand for convenience, this partnership enables Campa to quickly expand in the region by utilizing Noon's advanced logistics and digital reach" stated by Ali Kafil-Hussain, Chief of Staff, Noon.

Ketan Mody, COO, of Reliance Consumer Products Limited, commented, "We are excited to announce Campa's exclusive partnership with Noon Minutes. As we continue to grow our presence in the UAE, e-commerce plays a critical role in our strategy to reach more consumers. noon's reputation for innovation and robust logistics infrastructure makes it the perfect partner to bring Campa's range to consumers across the UAE with ease. We look forward to seeing the brand's continued success as it expands its digital footprint."

As per the company, the exclusive e-commerce partnership allows consumers to purchase a range of Campa products - including Campa Cola, Campa Lemon, and Campa Orange - exclusively on Noon Minutes, available through the Noon super-app. Orders will be delivered in 15 minutes or less across the UAE, ensuring a fast and seamless shopping experience.

Noon.com was founded to foster an ecosystem of regionally based digital companies to secure the region's digital landscape's future.

What is Noon Minutes?

Noon Minutes is the fastest hyper-local delivery platform in the UAE. Noon in Minutes offers a localized assortment of FMCG and grocery products with delivery in as little as 15 minutes.

#lifestyle #UAE #CampaCola #noonmuinets #Reliance #Gulfood #ecommerce #global

Fashion Genome data reveals YoY shoppers are checking out less frequently and buying more

Fashion Genome data reveals YoY shoppers are checking out less frequently and buying more when they do decide to spend with AOV up 16%.

Online shopping via Unsplash

True Fit’s Data Reveals Key Consumer Insights as Retailers Navigate a Shifting Landscape.

Trends from True Fit’s Fashion Genome the world's largest connected dataset for fashion, which analyzes insights from 17,000 brands, hundreds of leading retailers and preference data for 80 million active members, showed that web traffic in July and August was up 16% over the previous year, while order frequency fell 8% year-on-year in August compared to the same period last year.

True Fit’s data shows that shoppers are checking out less frequently compared to last year, and buying more when they do decide to spend: Average order value (AOV) is up a significant 16% in 2022 compared to 2021, rising from $132 to over $152.

As the U.S. experienced some positive news with July’s inflation numbers starting to decline following the June peak, and a recent study showing that consumer confidence in August rose for the first time in four months as gasoline prices dipped, inflationary pressures are still quite prevalent, causing retailers to thoughtfully navigate a variety of challenges.

William R. Adler, CEO of True Fit, said: “We’re collaborating closely with leaders who are masterfully navigating the double challenge of high priced consumer traffic and high priced inventory. By leveraging the best personalization platforms, they are able to understand shopper needs, match them to clothing and shoes true to them, and build relationships resulting in revists. This virtuous circle results in increasing LTV and a lower cost of acquisition, while at the same time preserving first quality gross margins. Indeed, while some of the 16% increase in AOV is attributable to inflationary prices, after adjusting for inflation the consumer is still spending more year on year.”

Despite the recent dip in gas prices, the high price-point is still pushing some consumers to avoid shopping at stores and malls, prompting digital retailers to continue to advance their craft at driving personalized shopping journeys to tailor the online shopping experience. In parallel, consumers are increasing their demand for personalization with a reported 20% increase in consumer demand for True Fit vs. pre-pandemic levels. This is reinforced by research of 14,000 international shoppers across 14 markets by ESW, which showed that a whopping 77% of consumers now want retailers to offer fit personalization solutions. The ESW finding is markedly higher than the results reported early this year from Astound Commerce’s 2022 Global Consumer Behaviour Report,

Prompted by increased demand from shoppers and retailers, True Fit innovated its product considerably to expand service to anonymous traffic while also enhancing personalized experiences for shoppers, and True Fit also introduced a shopper registration page on its website to drive more traffic to hundreds of leading retailers in its Fashion Genome.

About True Fit

True Fit is the leading platform apparel and footwear retailers leverage to optimize fit guidance and drive confidence for shoppers. Its platform consists of the broadest footwear, apparel and consumer data, representing 17,000 brands and more than 80 million active members. True Fit's dataset is organized and connected to streamline the buying experience, drive loyalty with shoppers and deliver unparalleled insights and data services to retailers.

#thecommunique #tc #tcn #YOY #ecommerce

New Amazon shopping cart lets users scan & pay to skip checkout lines

Mumbai [India], July 14: The Dash Cart screen will now display images of fresh items nearby, like produce, for shoppers to choose from, or shoppers can type in the item name instead of a four-digit PLU code

Amazon on Tuesday unveiled an updated smart Dash Cart -- a shopping cart that helps users scan and pay for their purchases and skip the checkout line.

In September 2020, Amazon's physical retail team introduced the Amazon Dash Cart for the first time.

"We've built the updated version of the Dash Cart to continue to offer the features people love most, like real-time receipts and the ability to weigh produce directly in the cart's basket, alongside new conveniences and behind-the-scenes technology advancements," said Dilip Kumar, Vice President, Physical Retail and Technology

The Dash Cart are available for use at many Amazon Fresh stores across the US.

The Dash Cart screen will now display images of fresh items nearby, like produce, for shoppers to choose from, or shoppers can type in the item name instead of a four-digit PLU code.

The carts feature an extended all-day battery life that requires less charging, making them even more readily available for customers, said Kumar.

The company has doubled the capacity of the cart while maintaining the ability to quickly measure produce weight for certified accuracy and price.

"As many of our customers return to their in-store grocery shopping routines, it's exciting to introduce new and unique ways for them to shop our stores," said Leandro Balbinot, chief technology officer for Whole Foods Market.

To use the new version of the Dash Cart, shoppers log in through a QR code in the Amazon or Whole Foods Market app, which allows them to easily sign in and begin using the cart.

From there, shoppers place their bags (if using them) in the cart and start shopping, scanning their items using one of the cameras near the handlebar of the Dash Cart.

The cart uses a combination of computer vision algorithms and sensor fusion to help verify each item placed in, and removed from, the cart.

The Dash Cart's screen shows a real-time receipt of all items in the cart, and when shoppers are ready to check out, they simply exit the store through the Amazon Dash Cart lane and their payment is processed using the credit card associated with their Amazon account.

Shoppers will receive an emailed receipt shortly after leaving the store.

#thecommunique #tc #tcn #amazon #AI #metaverse #scan #ecommerce