Under the EvoluShein by Design initiative, fast fashion behemoth Shein has showcased the collections of designers from its Shein x Designer Incubator Programme.
Swati Bhat
Image: EvoluShein by Design initiative
The effort, according to the business, aims to accelerate the use of "preferred materials and scale responsible manufacturing processes."
Six designers from the United States were chosen to participate in the program: Alexandria Carroll, Anke Wonder, Farah Naz, Jacqueline City, Lauren Flagg, and Lillian Butterworth.
Those picked had to comply with the criteria that their outfits use at least 30% "preferred materials," such as recycled polyester, "forest-safe" viscose, or "rescued deadstock."
Products must also be made by vendors who have "achieved high social and environmental compliance verification through third-party audits."
Shein continued on to say that the items would be manufactured using its "small-batch, on-demand production model."
Caitrin Watson, the company's director of sustainability, communiqué in a press release, "The six designers launching collections today are already independently incorporating sustainability into their personal brands and have expressed that using these lower-impact materials is of the utmost importance to them moving forward."
"We're excited to open this up to our Shein X Designers and beyond, and to hopefully inspire the next generation of sustainability-conscious fashion creators."
