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2 min read

Inviting Anyone and Everyone: Launching #NotJustIFFIMemeContest

It is said that the eye is not satisfied with seeing, nor the ear content with hearing. Yes, we are celebrating IFFI, but we are just not satisfied with what we see, with what we hear. We mean, we do get to hear and see the good, the great and the beautiful, but we are not satisfied. Our spirit is not filled. Our quest for infinite cinematic inspiration is not satiated.

Yes, Yeh Dil Maange More Memes! More Creative Content. More people talking about the beauty of the films being presented not just at IFFI, but other films too. More of us getting more inspired by the dreams, struggles and aspirations of the filmmakers who are being honoured at the 53rd edition of IFFI. Many more of us sharing nuggets of surprise, excitement, delight, insights and above all inspiration which we get from IFFI, well, not just from IFFI.

So here we are. We at PIB – the PIB IFFI Cast and Crew – are hereby launching a meme contest we call #NotJustIFFIMemeContest.


Here are not just the rules:

  1. There is only one rule: Tap into your infinite latent creative potential. Everyone is and can be creative. Publish a great meme or a series of great memes, or a series of series of great memes, which makes people laugh, jump, fly, hug each other, forget their troubles and above all fall in love with films and with life all over again.

  2. We repeat Rule 1. The memes should make people fall in love with films. And with life. All over again.

  3. Publish your memes on social media. Do not just use the hashtag #NotJustIFFIMemes, i.e., use the hashtag, but do not just use the hashtag, share your great and inspiring memes using this hashtag.

  4. Not all memes need be great. Experimentation is key to creativity. Don’t be afraid to be laughed at (we will not laugh at you, we will laugh with you, even if someone should laugh at us!).

  5. There is no end-date for the contest. We will award prizes to those meme creators who come up with memes which we find inspiring enough to be rewarded with not just our gratitude, but also our appreciation and rewards.

  6. There is no fixed number of winners. We will award as many people whom we are able to, who come up with great memes which we find to be inspiring enough.

  7. What will be the prizes? We will give away prizes which inspire you to fall or rather rise further in your love for films and for life, so that …you keep creating these memes and sharing your love for films and for IFFI, whether or not you win the contest or not!

So, don’t wait any more. Begin to think now! We can’t wait to see the memes you would be creating.


2 min read

IFFI 2022: SS Rajamouli's 'RRR' showed the real powers of Indian cinema, says Anurag Thakur

20 November: From opening up about what the new edition of IFFI has in store for cinephiles to talking about the magic of Indian cinema, Union Minister of Information and Broadcasting Anurag Thakur talked about different aspects of film industry.


Ahead of the grand opening ceremony of the 53rd edition of the International Film Festival of India in Goa, Anurag Thakur, on Sunday, interacted with the media.

From opening up about what the new edition of IFFI has in store for cinephiles to talking about the magic of Indian cinema, the Union Minister talked about different aspects of film industry.

He also recalled his conversation with one of the Australian ministers over 'RRR', which features Ram Charan, Jr NTR, Alia Bhatt and Ajay Devgn.

"I recently met an Australian minister. He told me that he watched 'RRR' a couple of days ago and he really liked it. It feels so good to see how the film is now hailed as an international film. RRR not only did the business but also showed the real abilities of Indian cinema," Anurag Thakur said. "Regional cinema and others who can't get a platform anywhere else, reach Goa's IFFI. Via this platform, they can reach corners of the world. The festival is also a market for buyers," he added.

Speaking about the 53rd edition of IFFI, the minister informed that people from remote areas have also participated. "This year lots of premiers are happening here. Several new initiatives are taken. This time, 1000 entries came for the 75 creative Minds. 75 creative minds were chosen from 10 fields. People from remote areas also participated. 75 creative minds is for those who used to feel scared of coming to mumbai, now their requirements are being bridged, opportunities are being provided for all to be able to participate in mainstream film industry.

This IFFI platform is not just for mumbai film industry but for people from across the nation to come together and work together. Season premier of OTT platform show will also be happening," Anurag Thakur shared.




2 min read

Fauda S4 to premiere at the International Film Festival of India (IFFI)

Fauda S4 will premiere at the 53rd International Film Festival of India (IFFI). Creators and Executive Producers Lior Raz and Avi Issacharoff will travel to IFFI for the premiere with episode 1.


Swati Bhat

The series which launches globally on Netflix in 2023, *will have its premiere at the festival in a star studded gala event on Sunday, November 27th.

Creators and Executive Producers Lior Raz and Avi Isaacharoff said: “We’re so excited to come to India for the Asian premiere of Fauda Season 4. It's incredible that this story has resonated so strongly with fans in India and we really appreciate all the love and support over the last four seasons. We can’t wait to see the reaction for Season 4.”

While appreciating the initiative, Minister of Information and Broadcasting, Government Of India, Mr. Anurag Thakur, said," There's no secret to making an artistic endeavour successful. At the International Film Festival of India (IFFI), unique stories in diverse languages, from all regions, ethnicity, and cultures are honoured and celebrated. With OTT coming forward to premiere and feature their content at the festival, our endeavour to offer fresh narratives, creative ideas and new perspectives into the world bear fruits. We have an effective audio-visual treaty with Israel and that makes us more than happy to host the internationally renowned stars of the region at the 53rd IFFI this year!"

Fauda Season 4 sees the story move beyond Israel where Doron (Lior Raz) is in pursuit of a threat that has him crossing continents in his most dangerous mission yet.

India is one of the top 20 countries where Israeli content is most watched by Netflix members, and Israeli stories are globally popular with 90% of viewers Fauda (S1-S3) coming from outside Israel.

Lior Raz and Avi Issacharoff will also take part in a fireside chat on “Storytelling in The Era of Global Entertainment” with actor Rajkumar Rao most recently seen in Netflix film Monica, O My Darling and Monika Shergill, VP of Content Netflix India.

The global success of Fauda in India highlights how Netflix brings local stories to global audiences. Netflix will also premiere Khakee: The Bihar Chapter, Qala and Guillermo Del Toro’s Pinocchio at the festival.



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