Hugo Boss joins Metaverse Fashion Week

Boss has joined the list of participating labels in Metaverse Fashion Week, which also includes Dolce & Gabbana, Coach, Tommy Hilfiger, and Adidas for its Fall 2023 edition.

Pritish Bagdi

As an extension of its SS23 Miami fashion show, Boss is running a virtual showroom during the three-day event, which closes on Friday, March 31. The company claimed in a statement that the showroom area combines gamification and online purchasing with an emphasis on customer interaction and discovery.

In an effort to bring the online experience offline, Metaverse Fashion Week has created linked wearables for the first time, a specific welcome area, and maps that are available to first-time visitors seeking for various brand activations.

"We are really attempting to do an experiment of an event not just in one area but also working with multiple metaverses and trying physical events," said Giovanna Graziosi Casimiro, the director of Metaverse Fashion Week, to NFT Today. We are investigating how to develop those communities on a global scale within our computers before reintroducing them to the real world.

Boss used AI to convert the creative notion of the concert into a Metaverse experience, trying to blur the lines between the digital and real worlds. Five shoppable looks are shown; each is connected to the appropriate product page on the brand's website.

“Following a line-up of NFT projet, the Boss immersive showroom is the next step in our exploration of Web3 and the Metaverse,” said Daniel Grieder, Hugo Boss CEO. “We will leverage the opportunities this opens for our brand’s storytelling and see it as an additional sales channel within our future omnichannel strategy.”

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Human thought is used to control robots.

Have you ever heard of biosensor technology? University of Technology Sydney (UTS) researchers have developed biosensor technology that will allow you to operate devices such as robots and machines solely through thought control.

Pritish Bagdi

The advanced brain-computer interface was created in collaboration with the Australian Army and the Defence Innovation Hub by Distinguished Professor Chin-Teng Lin and Professor Francesca Iacopi of the UTS Faculty of Engineering and IT.

In addition to military applications, the technology has significant potential in fields such as advanced manufacturing, aerospace, and healthcare, such as allowing people with disabilities to control wheelchairs or operate prosthetics.

"The hands-free, voice-free technology can be used outside of laboratory settings at any time and from any location." "It renders interfaces like consoles, keyboards, touchscreens, and hand-gesture recognition obsolete," Professor Iacopi explained.

"We were able to overcome issues of corrosion, durability, and skin contact resistance by using cutting-edge graphene material combined with silicon to develop the wearable dry sensors," she explained. The peer-reviewed journal ACS Applied Nano Materials has just published a new study outlining the technology. It demonstrates that the graphene sensors developed at UTS are highly conductive, simple to use, and durable. The hexagon-patterned sensors are placed on the back of the scalp to detect visual cortex brainwaves. The sensors are resistant to harsh conditions, allowing them to be used in harsh operating environments.

A head-mounted augmented reality lens displays white flickering squares to the user. The biosensor detects the operator's brainwaves by concentrating on a specific square, and a decoder converts the signal into commands. The Australian Army recently demonstrated the technology, in which soldiers used a brain-machine interface to control a Ghost Robotics quadruped robot. With up to 94% accuracy, the device enabled hands-free command of the robotic dog. "In two seconds, our technology can issue at least nine commands." This means we have nine different types of commands, and the operator can choose one of those nine within that time frame," Professor Lin explained. "We have also investigated how to reduce noise from the body and environment in order to obtain a clearer signal from an operator's brain," he said.

The researchers believe the technology will be of interest to the scientific community, industry, and government, and they hope to advance brain-computer interface systems further.

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Gucci strengthens metaverse presence with Yuga Labs collab

Gucci is continuing its metaverse activities, having signed a multi-year partnership with NFT giant Yuga Labs, the company behind Bored Ape Yacht Club and CryptoPunks.

Swati Bhat

Spanning fashion and digital entertainment, Kering-owned Gucci is building its presence in the metaverse and Web3 domain. The luxury house is investing to further establish itself as an early adopter of blockchain and decentralisation with immersive experiences and virtual fashion.

Last year Gucci lauched the Gucci Grail in association with 10KTF, were digital apparel and accessories were customised into NFTs. The brand also launched SuperGucci, a second NFT line.

Yuga Labs has proven to be a principal player in Web3, with its Otherside Metaverse recording a sales volume of 222 million dollars for the first quarter of 2023, according to Luxuo.

In a Tweet on Monday evening Gucci said it is “continuing to explore the Metaverse, the House comes together with @yugalabs. Stay tuned as a new narrative takes shape, blurring the boundaries between the physical and digital."

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