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The Communiqué News

Paris Hilton's Avatar Collection will be launched by The Sandbox and 11:11 Media.

  • 2 min read

As this summer's first highly anticipated collection, 5,555 unique avatars playable in The Sandbox with iconic Paris Hilton-themed features will be released on May 31, 2023.


Swati Bhat

Image: Sandbox Official


The Sandbox, a prominent decentralised gaming virtual world and a subsidiary of Animoca Brands, and 11:11 Media, Paris Hilton's next-generation media company, have unveiled a new Paris Hilton metaverse avatar line. The collection will be released on May 31, 2023, and will include a special subset of eleven special 1-of-1 hand-crafted NFTs that will provide holders exclusive access to a complimentary VIP ticket to Paris: Live in Concert at the Fonda Theatre in Los Angeles on June 7, 2023.

The long-awaited collection of 5,555 entirely distinct NFT avatars, each playable in The Sandbox, is a real celebration of Paris Hilton's style and inventiveness. The stunningly attractive avatars wear classic haute couture outfits from Paris, well-known Halloween costumes and signature accessories ranging from DJ headphones to Sliving gloves and fantastical fairy wings.

The Paris Hilton avatar collection will be released in three waves, each hosted on The Sandbox’s dedicated drop page:

  • Allowlist mint wave 1 – 31 May 2023, 2pm UTC / 6am PST / 9am EST

Dedicated to Paris Hilton’s OG community, consisting of people from her Discord and holders of NFT collections she has already launched. Allow-listed wallets will be notified via email of their selection and will have a chance to mint a maximum of two avatars per wallet within a 24-hour time period.

  • Allowlist mint wave 2 – 2pm UTC / 6am PST / 9am EST

Dedicated to holders of The Sandbox avatars and LAND owners, the Animoca Brands ecosystem, and those who register through heymint.xyz

  • Public Sale – 2pm UTC / 6am PST / 9am EST Once the public sale is live, anyone will have the chance to mint up to four avatars per wallet, subject to availability.

“The Paris Hilton avatar collection from 11:11 Media will empower players to proudly express their inner Paris Hilton in The Sandbox,” said Sebastien Borget, COO and Co-Founder of The Sandbox. “Following multiple successful metaverse activations by Paris’s team, fans have been eagerly awaiting this collection. We’re excited that they’ll soon be able to equip their new avatars to show off in the metaverse.”

“11:11 Media’s collaborations with The Sandbox marks a significant leap into a world where virtual and real experiences blend seamlessly,” said Cynthia Miller, Director of web3 and metaverse at 11:11 Media. “By combining the unmistakable presence of Paris Hilton with the cutting-edge technology of The Sandbox, we are ushering in a new era of immersive entertainment and limitless creativity.”





40 years after 'Tron', filmmakers move to metaverse

  • 2 min read

Updated: Jan 8, 2023

Washington [US], December 12: "To create engagement, you have to have a story. In the metaverse, the creators will create the stories, and the stories they tell will create the community, just like at the beginning of time. The king's storyteller kept people engaged, Shakespeare kept people engaged," said American film producer Donald Kushner, whose 1982 film 'Tron' is considered to be cinema's first-ever portrayal of the metaverse.


Pritish Bagdi

According to Variety, a US-based entertainment portal, Kushner spoke about storytelling in the age of metaverse at the Red Sea International Film Festival.

"(Tron) was the first film to use computer animation. When we were producing the movie, there were four companies in the U.S. that did computer animation, and we booked them for an entire year. Today someone could create that in an afternoon. That's how far we've come," said Kushner at the festival.

According to Variety, Yat Siu, co-founder and executive chairman of Hong Kong's Animoca Brands, the subsidiary firm that created the popular decentralised gaming virtual environment 'The Sandbox' and celebrities like Snoop Dogg joined the director on stage. "Data is our most valuable resource. The problem with data today is that we are unable to measure the value of that data that sits inside Facebook and Amazon. We do not know what it's worth to them. The metaverse makes this transparent and open," said Siu, adding, "We are all data generators, so we are all creators. Every conversation adds to the creative process," as per Variety. "And right now we want to use A.I. programs to create the characters and environments.

But the important thing about entertainment is you still have to tell an engaging story, and you still have to build engaging characters. So that's what I'm interested in," said Kushner, highlighting his goal to not only create immersive experiences in the "real world" but ones that "also translate into the metaverse." "I think that's the future. If we can make and distribute films directly to the people, financed by the people, we can create a whole different creative economy."


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