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2-Day ICCR Seminar on Indian Cinema and Soft Power in Mumbai on 3rd and 4th of May 2022

Mumbai (Maharashtra) [India], May 02: Renowned Film Director Shri Shekhar Kapoor will inaugurate the Seminar at Raj Bhavan


Pritish Bagdi

Pic Courtesy: Press Information Bureau, Mumbai


The Indian Council for Cultural Relations (lCCR) and FLAME University are organizing a two day seminar on Indian Cinema and Soft Power on 3rd and 4th of May 2022. Being held in Mumbai, the seminar aims to bring together practitioners and scholars of Indian cinema and international relations to deliberate, discuss and dwell upon the pertinent discourse in contemporary times.

Renowned film director Shri Shekhar Kapoor will be inaugurating the National Seminar on Indian Cinema and Soft Power. Maharashtra Governor Shri B S Koshyari and ICCR President Shri Vinay Sahasrabuddhe will also grace the inaugural function. Information and Broadcasting Minister, Shri Anurag Thakur is scheduled to deliver the valedictory session on 4 May at the Film Division, Mumbai.

The seminar will be chaired by eminent personalities and renowned experts like Subhash Ghai, Roopa Ganguly, Bharat Bala, Ambarish Mishra, Arunaraje Patil, Ashok Rane, Meenakshi Shedde, Manoj Muntashir, Paresh Rawal, and G P Vijay Kumar.

Cinema is a pivotal instrument of soft power. The seminar will deliberate and discuss the potential of Indian Cinema in movie making and policy design to further cultivate cultural sensitivities towards India and increase strategic engagement with the Indian diaspora. In the seminar, Scholars of Indian cinema and international relations will discuss themes such as cinematic colonialism, global influence of Indian cinematic music, regional cinema and its global influence, foreign audience and advanced technology.

The extensive reach of Indian Cinema has potential to cultivate a cultural sensitivity towards India. The rise of information technology coupled with the ever-expanding size of the Indian diaspora indicates that there is merit in mapping and understanding the influence of Indian Cinema abroad. Recent scholarly work has focused on the rising influence of cinema to build international appeal and influence audiences. The seminar is an opportunity to continue the discourse and develop a deeper understanding of the role of cinematic influences and its intricate connections to soft power.

The Seminar is scheduled to have the following sessions:

  1. Cinematic Colonialism: Global and Indian Cinema through Western Lens

  2. Indian Cinema as a Vehicle for Spreading Awareness about idea of India Abroad

  3. Global Influence of Indian Cinematic Music

  4. Regional Cinema and its Global Influence

  5. Indian Cinema's engagement with Foreign Audience and Advanced Technology


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