Bigspoon, a leading Cloud Kitchen start-up, and its celebrity investor, Mouni Roy, today launched 'The Pizza People', a neo-pizza brand with 35 locations in 15 cities. As Bigspoon leverages its extensive cloud kitchen network across Tier-1 and Tier-2 cities, 'The Pizza People' is India's largest pizza brand launch in a single day. The first phase of the launch will see the opening of 35 outlets in 15 cities, including Pune, Ahmedabad, Delhi NCR, Hyderabad, Surat, and Indore.
Swati Bhat
The Pizza People is a first-of-its-kind, large-scale Neapolitan pizza chain that is only available for delivery. It uses premium cheese and imported toppings on a Neapolitan-styled pizza base made from Australian wheat, along with vented packaging boxes to keep temperature and moisture stable during the delivery journey to the customer.
To build The Pizza People, the current market gap of serving premium and hot pizzas across all major cities in India at competitive pricing was identified. Bigspoon CEO and Co-Founder Kapil Mathrani stated, "We are thrilled to announce the launch of our bespoke Pizza brand, The Pizza People, in collaboration with Mouni. Bigspoon benefits greatly from her hands-on approach to brand building and her massive popularity."
"Despite their size, premium pizzas have been an underserved category in India's delivery market due to a lack of food standardisation, a lack of attention to packaging, and the majority of large brands being franchisee-led. To maintain the highest level of quality and processes, Bigspoon only operates company-owned locations. We plan to double our outlet count in the next few months in order to bring the best pizzas across the country, and we will also launch internationally in the next quarter "He went on to say.
Mouni Roy, a celebrity and investor, stated, "I've always been a huge foodie, and I'm overjoyed to be able to share my passion with everyone. The Pizza People is committed to serving customers the highest quality pizzas made from the freshest ingredients. I can't wait for everyone to sample our delectable pizzas and become a member of the TPP family." Pizza is one of the most popular food categories in the delivery space, and The Pizza People plans to launch its second phase in March, with 50+ outlets in 25 cities. Bigspoon recently raised INR 100 Cr in Series-A equity funding from IAN, NB VC, Go Ventures, and Anicut.
What is Bigspoon?
Bigspoon is an omni-channel, multi-brand Cloud kitchen startup that has been in business since September 2019. The Ahmedabad-based company's distinctive portfolio includes Makhni Brothers, Mehfil Biryani by Zakir Khan, Thali Central, Meals101, and Cocoa Tales, among others, and it has over 75 kitchens in 16 states and 30+ cities. Bigspoon recently raised INR 100 Cr in Series-A equity funding from IAN, NB VC, Go Ventures, and Anicut.
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