The excitement surrounding generative artificial intelligence — a new breed of software capable of creating content across several sorts of media — is unparalleled in the corporate world.
Pritish Bagdi
That is why it is critical for the entertainment business to have a particular report that analyses the implications of this potentially revolutionary technology. "Generative AI & Entertainment" is Variety Intelligence Platform's attempt to cut through the hype and provide a clear understanding of how the worlds of film, television, music, and gaming can harness everything from ChatGPT to the software you may have never heard of in conjuring up text, code, image, voice, melody, and video.
According to International Data Corp.'s "Worldwide Artificial Intelligence Spending Guide," the media industry will witness the greatest rise in AI investment of any industry, with a five-year compound annual growth rate above 30%. To spend that money wisely, though, meticulous planning is required, which this report can help with.
Is Hollywood on the verge of becoming a world where machines replace screenwriters? Or can next-generation AI technologies genuinely help artists create work faster and better than ever before? Will Bollywood follow the AI clan? These are only a few of the important questions addressed in this study (as well as its predecessor from October 2020), making it a necessary read for industry professionals operating at all levels of the organisation.
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