Tata CLiQ Luxury has reported impressive sales of pre-owned Rolex watches in Ajmer and Nagpur, Mulberry handbags in Nadiad and Aligarh, and Bulgari products in Etah and Karimnagar.
Gopal Asthana, CEO of Tata CLiQ, highlighted the role of e-commerce in democratizing luxury shopping. “Non-metro markets now account for about 55% of our overall revenue,” Asthana stated, emphasizing the sector’s growing reach.
Similarly, TimeVallee, featuring renowned brands like Cartier, IWC, Jaeger-LeCoultre, Panerai, and Piaget, has seen about 40% of its sales originate from smaller towns. “This growing demand highlights the changing aspirations of consumers across India and strengthens our commitment to making premium and luxury brands available nationwide,” Asthana added.
Neeraj Walia, Managing Director and CEO of Montblanc India noted a significant surge in online luxury shopping, with sales from smaller towns doubling compared to last year. This trend reflects shifting consumer preferences and the expanding appeal of luxury brands beyond traditional urban markets.
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