In February of this year, Mac Cosmetics will introduce its new skincare line to the Indian market. The North American cosmetics company has expanded the range of its products to take advantage of the rapidly expanding skincare industry.
Regarding the new product line from Mac Cosmetics, global creative director Drew Elliott told Vogue India, "We have to have skincare that works with makeup." The final piece of the puzzle is performance-based skincare.
With its "Strobe Cream" and "Prep + Prime Fix+" setting spray, Mac Cosmetics has previously introduced skincare-related products. But according to the company, its brand-new hybrid product, called "Hyper Real Serumizer," is the first of its kind and can be used either with or without makeup, as a standalone skin treatment or as part of a complete makeup look.
The Hyper Real Serumizer from Mac Cosmetics is a multipurpose fluid with hyaluronic acid, niacinamide, and Japanese peony extract that can be massaged into the skin. The first item from the company's new "Hyper Real" range to be on sale, the product is meant to address several skin problems at once. A moisturising balm and cleansing oil are also on the horizon.
Several multi-brand retailers, including Sephora and Shoppers Stop, sell Mac Cosmetics in India. The firm is aiming to capitalise on the burgeoning skincare industry in India, which increased dramatically during the epidemic and is still growing.
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